We collect or receive information from and about you in various ways, as described below.
We collect the information that you provide to us, such as when you enter it through the features of a Sony Property or sign up for a Sony promotion or contest. Depending on the transaction or Sony Property you are using, such information might include information that could reasonably be used to identify you personally, alone or in combination with other information. (“Personal Information”). Personal Information includes but is not limited to your name, contact information and billing information. We will treat information as Personal Information where required by applicable law.
We collect information directly from you through our business processes, such as:
Some of the Sony Canada Properties offer community forums or other interactive features, including social gaming and social media applications, where you can communicate with others or the public (“Social Features”). We may collect the information you enter when you use these Social Features, including Personal Information, your posts or communications, and your friend lists.
Functionality on the Sony Canada Properties may also permit a variety of interactions with third party websites, features or applications. For example, you may be able to “like” a product or “share” content on or to other websites or use your account with a third party to login to a Sony Property. When you choose to participate in a third party application or feature, you may be linking your activity on the Sony Canada Properties with that third party service and you may be authorizing us to collect (or the third party to share) information about you, including Personal Information. The third party may allow you to remove the application or feature, in which case we will no longer collect information about you through the application or feature, but we may retain the information previously collected. In addition, we may receive information about you if other users of a third party website give us access to their profiles and you are one of their “connections” or information about you is otherwise accessible through your “connections” web page, profile page, or similar page on a social networking or other third party website or interactive service.
If you post information on a third party platform that refers to Sony Canada or the Sony Canada Properties (e.g., by using a Twitter hashtag associated with Sony Canada in your tweet), your post, user name and/or profile picture associated with the applicable social media account may be published on the Sony Canada Properties in accordance with the terms of that third party.
We, and any applicable third party analytics, content, advertising or other service providers may automatically or passively collect information about your use of the Sony Canada Properties. Data and metadata collected in this manner may include:
We may use technologies, currently existing or developed in the future, to collect such information, and we may use third parties to perform these services on our behalf. Those technologies may include the following:
We may supplement and/or combine the information that we collect with information that we obtain from third parties. For example:
We use non-Personal Information without restriction.
We use your Personal Information in a number of ways, as described in this section and elsewhere in this Policy. We use the information we collect, including your Personal Information, for the purpose for which it was collected. For example, we use your information to operate and deliver products, services, and content; perform administrative functions; complete business processes (including technical requests and customer service inquiries); and notify you as may be necessary. In addition, we may use your Personal Information and other information:
When you use the Social Features, certain elements of your Personal Information and certain information about your use of the Sony Canada Properties may be accessible to other users of the Sony Canada Properties and to the public. For example: when you post a product review, your username, your hometown, and any photos or videos you elect to submit as part of the review will be visible to the public. We may also publicly display information derived from your activity on the Sony Canada Properties.
If you choose to “share” content or to otherwise post information from or via a Sony Canada Property to a third party website, feature or application, that information will become public and the third party website may have access to information about you and your use of the Sony Canada Property. Likewise, other users may use these same features to share information about you.
We are not responsible for how you use or publish personal data through these or similar features, or how third parties use the features to share information.
We may use third party analytics service providers to evaluate and provide us with information about the use of the Sony Canada Properties and viewing of our content. Ad network providers, advertisers, sponsors, analytics service providers and/or similar third parties may set and access their own cookies, web beacons and embedded scripts on your device, may collect, set and use unique or non-unique identifiers, and they may otherwise collect or have access to information about you.
You can choose whether or not to receive certain communications from us, through the following mechanisms:
You also have the following choices:
You may be able to disable cookies or to adjust your Flash privacy settings by visiting Adobe’s website privacy settings page at www.macromedia.com/support/documentation/en/flashplayer/help/settings_manager06.html. If you choose to disable cookies or to adjust your Flash privacy settings on your device, some features of our Sony Canada Properties may not function properly.
Some Sony Canada Properties may use Omniture, a web analysis service provided by Adobe that includes session cookies and beacons. If you do not wish to allow your session visit information on the relevant Sony Canada Property to be aggregated and analyzed by us, you may visit www.adobe.com/privacy/opt out.html
You may also be able to opt out of certain targeted advertising by visiting the TRUSTe advertising choices page at www.preferences-mgr.truste.com and the Digital Advertising Alliance of Canada’s consumer opt-out page for behavioural advertising at www.youradchoices.ca/choices
Your browser settings may allow you to automatically transmit a “Do Not Track” signal to websites and online services you visit. However, there is no consensus among industry participants as to what “Do Not Track” means in this context. Like many websites and online services, the Sony Canada Properties currently do not alter their practices when they receive a “Do Not Track” signal from a visitor’s browser. To find out more about “Do Not Track,” you may wish to visit www.allaboutdnt.com
These opt-outs may be device specific and may not work on all devices. Please be aware that if you choose to block cookies, some advertising preferences that are dependent on cookies may not be able to be respected. Also, know that even if you opt out of targeted online advertising, you will continue to receive generic ads online.
Please be aware that information we collect, including but not limited to Personal Information, may be transferred to, processed and stored in the United States, Japan and other countries around the world and, as such, courts, law enforcement, and other authorities in these jurisdictions may, in certain circumstances, be entitled to access your Personal Information. Any such transfers will be to Sony Canada affiliates and to contractors that agree to substantially the same terms to protect Personal Information. By using the Sony Canada Properties or providing us with any information through the Sony Canada Properties, you consent to the transfer, processing and storage of your information in the United States, Japan and in other countries around the world, jurisdictions in which the privacy laws may not be as comprehensive as those in the country where you reside and/or are a citizen.
Unless otherwise required by law, we are not responsible for monitoring or recording any activity on the Sony Canada Properties, including communications, although we reserve the right to do so.
We seek to maintain reasonable security measures designed to help protect your information (including Personal Information) against unauthorized or accidental disclosure, access, misuse, loss, or alteration. There is no such thing as perfect security. Although we strive to protect your information, we cannot ensure or warrant the security of such information.
We may retain information about you as long as it is necessary for us to fulfill the purposes outlined in this Policy. In addition, we may retain your information for an additional period as is permitted or required to, among other things, comply with our legal obligations, resolve disputes, and enforce agreements. Where and when required by applicable law, we shall delete your information. Even if we delete your information from active databases, the information may remain on backup or storage media.
When you use certain Sony Canada Properties, you may be subject to additional privacy notices that are provided to you at that time. In the event of a conflict between the terms of this Policy and the terms of any additional privacy notices provided, the terms of the additional privacy notices will control unless they expressly state otherwise.