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Press Release

May 20, 2008

Sony's Rolly Rolls into Canada

TORONTO, ON - For those who want to experience music through movement, Sony of Canada Ltd. is introducing Rolly the Sound Entertainment Player; a palm-sized, egg-shaped device that rolls and spins like it's dancing to the music.

Spawned from Sony portable audio technology and innovations in artificial intelligence, along with the company's design and entertainment legacy, this device provides a unique combination of music, motion and fun.

"Rolly has the ability to attract your attention as soon as you turn it on," said Junior Ali, Senior Director of Marketing, Portable Audio, at Sony of Canada Ltd. "It's a tremendous example of what can happen when entertainment and technology merge."

Clear Sound by Sony's Audio Technologies
Made for producing superb audio quality, Rolly features 180-degree, horizontally opposed stereo speakers. As a result, listeners can enjoy high quality sound from nearly anywhere in the room.

Sound reverberates from the surface the device is placed on, whether on a desk or on the floor. With a digital amp for high sound quality and speakers with neodymium magnets, powerful audio performance is delivered from the compact unit.

Rolly Brings Music to Life
With built-in robotic technologies, the device is designed to move its small arms, shoulders and wheels—six moving parts—to the beat of the music. With about 700 colours in its repertoire, lighting adds to the impact of the motion.

The Rolly device comes with choreography for three songs, "Also Sprach Zarathustra" (theme from "2001 – A Space Odyssey"), Avril Lavigne's "Girlfriend" and Earth Wind and Fire's "Boogie Wonderland." It can be powered up to play music and dance immediately right out of the box. Two additional tracks have been included to demonstrate how motion can be integrated into the listening experience.

Bringing out the Inner Choreographer
To choreograph an original routine, the unit comes with Rolly Choreographer software. Motions can either be created automatically by the software for a specific song, or for a creative twist, you can create customized choreography for your favorite music. Once choreography has been created, the software simulates how the device will move so you can preview the dance moves on a PC before transferring the routine to the unit.

After creating original dance routine programs, users can share choreography with others in the Rolly Go forum. Motion files can be downloaded using the Rolly Choreographer software. Just click on the Rolly Go icon to access the community to see what others have created.

Designed for Motion
The device's simple, clean, cable-less design lets it move freely on smooth surfaces. It's easy to change songs or control the volume by turning the wheels while the unit is on a surface or holding it in your hand. Shaking the device switches its music play to shuffle mode.

The player also contains Bluetooth® technology for wirelessly streaming music from a compatible PC or mobile phone.

Tiny Flash Entertainer
With 2GB flash memory, the player can store up to 520 songs, for songs an average of four minutes in length at 128kbps in the MP3 format. The battery life allows up to five hours of music playback and up to four hours of music and motion together on a single charge. The player supports non-secure AAC and MP3 formats.

Dance Off
Sony's Rolly entertainment player and Grammy™ -nominated R&B singer/dancer—Omarion—have teamed up for a dance off between man and machine. Omarion is known for his dance style and choreography that blends popping, locking, waving and break dance movement. You will soon be able to watch a dance off between the device and Omarion at

Rolly comes in black and white and is available online at and at Sony Style retail stores for about $400.

About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition.  Sony provides end-to-end solutions through products that include the market-leading Blu-ray player, BRAVIA televisions, Cyber-shot digital cameras, Handycam Camcorders, VAIO computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. 

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 80 Sony Style retail locations across Canada.

Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-a-Wish Foundation Canada, the United Way and Earth Day Canada. 

For more information contact:
Sony of Canada     
Candice Hayman       
Public Relations Specialist   
(416) 718-5048   

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