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Press Release

March 13, 2011

Sony Support for Japan Earthquake Relief Efforts

(Tokyo, March 13, 2011) - Sony Corporation today announced that, following the devastating earthquake and tsunami that struck the northern region of Japan on March 11, Sony and its group companies will donate 300 million Japanese yen to help relief and recovery efforts in communities affected. Additionally, a disaster relief fund will collect donations across the Sony Group from employees worldwide, and their contributions will be matched by the company through a matching gifts program. The company will also donate 30,000 Sony radios to assist the relief of earthquake victims, while the Sony Group will prepare further product donations going forward, taking into account the local needs.

The Tohoku region is historically important for Sony, with a high concentration of manufacturing sites, and many employees and their families have also been affected by these devastating events.

"In times like these, we are reminded of how important and fragile we are and of the positive impact we can have - both as individuals and, collectively, as a Company - to assist those in need," said Howard Stringer, Chairman, CEO and President, Sony Corporation."We will continue to make the utmost effort to help the swift recovery of the affected communities in the region."

 

About Sony of Canada Ltd.

 

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition.  Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.

 

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,000 employees support a network of more than 500 authorized dealers and 57 Sony Style retail locations across Canada.

 

Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.

 

Contact:

Christina Stefanski
Public Relations Specialist
Sony of Canada Ltd.
647-502-8063
christina_stefanski@sony.ca



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