Press Release

Sony today strongly condemned the release by 10:10, the climate change campaign group, of a video entitled 'No Pressure' that Sony considers to be ill-conceived and tasteless. The company also believes this video risks undermining the work of the many thousands of members of the public, schools and universities, local authorities and many businesses, of which Sony is one, who support the long-term aims of the 10:10 movement and are actively working towards the reduction of carbon emissions.

The short video, which was conceived, produced and released entirely without the knowledge or any involvement of Sony, violates the thoughtful and collaborative philosophy that Sony has consistently supported as we strive to become a responsible global citizen.  

Whilst recognizing that 10:10 acted quickly to remove the video from its web site and has issued a public apology, Sony believes that it had no other option than to also condemn the video in the strongest possible terms and Sony is disassociating itself from 10:10 at this time.

Sony also wants to take this opportunity to reaffirm its commitment towards reducing carbon emissions, which is the primary aim of the 10:10 organisation, and confirmed that it is on track to reduce the carbon emissions from its sites by 30% by 2015, as part of its wider ‘Road to Zero' environmental plan. ‘Road to Zero' is an ambitious long-term strategy that seeks to achieve a zero environmental footprint throughout the lifecycle of Sony's products and business activities (see more at: http://www.sony.net/SonyInfo/csr/eco/RoadToZero/ ).

For more information contact:

Tony Smith

VP- Marketing Communications

Sony of Canada Ltd.

Tel: (416) 495-3707

Tony_Smith@sony.ca