Press Release

September 13, 2010

SONY LAUNCHES NEW BRILLIANT HD, AMAZING 3D BRAVIA TVS

· Just in time for the start of the hockey season in Canada and also catch the latest episodes of your favorite shows, Sony has announced five new brilliant LED HD televisions that are also 3D ready for the consumer seeking to capture 3D movie magic at home*.

· With a number of new Sony Pictures 3D movies and Sony Computer Entertainment 3D Stereoscopic games announced for Fall release, Sony's BRAVIA TV's are the perfect way to see the next dimension in home entertainment -- the full HD picture puts you right into the action!

· Offering outstanding contrast with smooth, vibrant images, Sony's new NX810 and NX710 HDTV models have great picture quality even in brightly lit rooms – perfect for that lazy afternoon watching all the games and following your fantasy hockey league.

· With built-in Wi-Fi and access to Sony's BRAVIA Internet Platform, these new Sony Bravia's not only offers a great picture, but access to a ever-increasing amount of online content including YouTube™, FIFA Channel™, Twitter™ and DailyMotion™.

· In screen sizes including 60, 55, 46 and 40 inches, these new Sony models have any room covered.

· Also, everyone purchasing one of the new 3D BRAVIA models can sign-up online to receive two free Blu-ray 3D titles and a PlayStation® Network PIN enabling NX710/NX810 purchasers to download stereoscopic 3D gaming experiences on the PS3.

"Sony's BRAVIA TV's are optimized to deliver a brilliant HD experience and also leverages the vast knowledge of our theatrical and professional products groups to deliver the very best 3D TV experience in the market today," said Daniel Phillips, Director of Sony Canada's LCD TV marketing. "3D is driving the growth of the entertainment industry and only Sony is involved in every stage of development."

Detailed Model Information:

BRAVIA^® KDL-60NX810 Edge LED LCD HDTV with 3D

Available in September for about $4,700

·   Full HD 1080p Resolution with 3D
·   DynamicEdge LED Backlighting with local dimming
·   Motionflow™PRO 240Hz Technology for Smooth Motion
·   Built-in Wi-Fi® for Network Connectivity
·   BRAVIA® Internet Video & Widgets
·   LightSensor™ adjusts backlight with room light

BRAVIA^® KDL-55NX810 Edge LED LCD HDTV with 3D

Available in September for about $3,700

BRAVIA^® KDL-46NX810 Edge LED LCD HDTV with 3D

Available in September for about $3,000

BRAVIA^® KDL-46NX710 Edge LED LCD HDTV with 3D

Available in September for about 2,700

·   Full HD 1080p Resolution with 3D
·   DynamicEdge LED Backlighting with local dimming
·   Motionflow™PRO 120Hz Technology for Smooth Motion
·   Built-in Wi-Fi® for Network Connectivity
·   BRAVIA® Internet Video & Widgets
·   LightSensor™ adjusts backlight with room light

BRAVIA^® KDL-40NX710 Edge LED LCD HDTV with 3D

Available in September for about $2,300

Find out more at: www.sonystyle.ca/tv

*3D transmitter and glasses sold separately

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,000 employees support a network of more than 500 authorized dealers and 62 Sony Style retail locations across Canada.

Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.

For more information contact:

Tony Smith

VP- Marketing Communications

Sony of Canada Ltd.

Tel: (416) 495-3707

Tony_Smith@sony.ca

Elaine Nichols

Corporate Communications Coordinator

Sony of Canada Ltd.

(416) 495-3229

Elaine_Nichols@sony.ca

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