TORONTO, September 1, 2010 # Continuing to provide book lovers with the most natural, immersive digital reading experience, Sony today announced the global launch of its beautifully-designed new line of Reader™ digital books including the new Reader Pocket Edition™ and Reader Touch Edition™. The new line of Readers feature a host of new design and technology enhancements that make them the perfect device for any reader's lifestyle.
The new Reader models bring a fresh level of flare to e-reading with colourful, elegant aluminum designs and all new, highly responsive touch screens. In addition to the new devices, Sony announced development of a set of applications for iPhone and the Android Marketplace to extend the Reader experience across multiple portable devices.
"The success of our previous line of Readers illustrates book lovers' demand for feature choices and full touch screens on their digital reading devices," said Tim Algate, Product Manager- Reader Digital Books at Sony of Canada Ltd. "Today, we're answering their call by providing an entire line of stylish, full touch screen devices with a variety of features and price points."
The new generation of Reader™ digital books by Sony builds on the popularity of last year's line. For 2010 Sony has restyled all of the devices, reduced their size and weight, and made new, innovative touch screens available across the line.
· Touch Screen for Everyone
o Based on the popularity of the full touch screen on its previous Touch Edition Readers, Sony equipped the entire line of new Readers with improved, optical touch screen technology designed specifically for digital reading*. The new, first-to-market technology enhances ease of use and increases reading clarity, creating an immersive reading experience for consumers. Book lovers can now escape into their favourite books with the lightest swipe of a finger or stylus pen.
· Improved E Ink Displays
o All three devices utilize E Ink®
· A Reader Pocket Edition that Will Wow You
o The new Reader Pocket Edition is the thinnest, lightest e-reader on the market, sports a five-inch, full touch screen and a smart, lightweight design that's easy to slip into a purse or jacket pocket for convenient, on-the-go reading. It is available in chic colours, including silver and pink. It has 2 GB of onboard memory, which lets you carry up to 1,200 of your favorite books, and retails for $199.99.
· A New Reader Touch Edition: More of Everything Readers Love
o The new Reader Touch Edition features a six-inch full touch screen and an intuitive design with 2 GB of onboard memory. In addition, it offers dual expansion slots for up to 32GB of additional memory, and the ability to play MP3 and AAC audio files. It's available in black, silver or red for $249.99.
· Additional New Features Across the Entire Line
o New features allow for easier reading of PDF or personal documents. Intuitive content zoom, adjustable contrast and brightness control, as well as automatic multiple page creation will make documents designed for a standard sheet of paper easier to read on a smaller screen. Also, personalized standby screen options will allow users to use their favourite photos as a screen saver and the collections functionality will allow them to group their favorite reads.
o In addition, the new Reader line is more global than ever, offering users the ability to look up words and phrases with the built in New Oxford American and Oxford Dictionary of English eDictionaries, as well as 10 translation dictionaries in languages such as French, German, Spanish, Italian and Dutch. Wordsmiths across the globe can now create "word logs" to track the words they've looked up in both chronological and book order, while quickly switching between dictionaries.
· More Content on More Devices
o In addition to announcing a new generation of Readers, Sony has also made several changes and improvements to Reader™ Store. More than 1 million titles are available in
By next month, integration with Goodreads will permit the inclusion of reader reviews from that site.
o With Reader™ Desktop Edition for Apple's Mac OS X and Microsoft® Windows® and Reader™ Mobile Edition for Apple iPhone and Google Android-based smartphones, users can now synchronize their reading among multiple devices. These free applications, available later this year, will offer an intuitive digital reading experience with an elegant interface and access to Sony's Reader Store for browsing and purchasing content. The desktop application also includes the ability to easily manage content directly on the Reader Pocket Edition and Reader Touch Edition models.
The Reader Pocket and Touch Editions, as well as available accessories such as AC adaptors, cases and covers with reading lights, are available now at SonyStyle.ca, SonyStyle stores, and selected retailers across
Starting September 7th, Sony of Canada is hosting an extended "read-in" with speed reader and two-time Guinness World Record™ holder for memory Dave Farrow, who will serve as a designated reader in the newly renovated Sony Centre for the Performing Arts in downtown
Farrow, a speed reader and a two-time Guinness World Record™ holder for memory is one of the foremost experts in the field of memorization. On September 7th at 11:00am, Mr. Farrow will be attempting a world record for the fastest reading of one of Shakespeare's works to kick off the 17 day event.
Beginning September 7th, consumers are invited to view Farrow's progress and additional world record attempts online at http://apps.Facebook.com/ReaderBySony. They can also visit the newly renovated Sony Centre for the Performing Arts in person at
About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of
Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.
With headquarters in
For more information contact:
VP- Marketing Communications
Sony of Canada Ltd.
Tel: (416) 495-3707
Corporate Communications Coordinator
Sony of Canada Ltd.
*Optical touch screen technology customized for Sony and licensed from Neonode Inc.