Press Release

May 11, 2010

Sony Develops an Interchangeable Lens HD Camcorder equipped with the powerful "Exmor" APS HD CMOS Sensor

Sony announced today that it is developing a new type of AVCHD high definition camcorder which features key technologies powering the newly announced interchangeable lens digital camera, "NEX-5" and "NEX-3" and plans to commercialize the new HD camcorder in fall 2010.

Conceptual Mock-up of the Full-HD Camcorder under Development

The new camcorder will be equipped with the same "Exmor" APS HD CMOS sensor to be used in "NEX-5" and "NEX-3." In addition, the camcorder will be compatible with "E Mount" interchangeable lenses developed for "NEX-5" and "NEX-3", and also the wealth of "A Mount" interchangeable lenses from the existing "a" DSLR camera lineup via a mount adapter.

By combining these features, Sony aims to market a camcorder capable of generating a variety of creative expressions in full HD quality.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.

With headquarters in Toronto, and offices in Vancouver and Montreal, approximately 1,000 employees support a network of more than 500 authorized dealers and 62 Sony Style retail locations across Canada.

Sony Canada is devoted to the betterment of children, the environment and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.

For more information contact:
Candice Hayman
Public Relations
Sony of Canada Ltd.
(416) 718-5048
candice_hayman@sony.ca

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