Press Release

January 7, 2010

NEW SONY NOTEBOOKS DELIVER THE ULTIMATE IN MOBILITY, PERFORMANCE AND ENTERTAINMENT

LAS VEGAS (CES Booth #14200), Jan. 6, 2009 – Once again providing consumers  with networked products that enhance the mobile entertainment experience, Sony today took the wraps off two innovative PC lines— the ultra-portable VAIO® Z Series and the VAIO F Series multi-media notebook.

"Sony engineers have raised the bar once again" said Puneet Jain, director of marketing with the VAIO business group at Sony Canada. "By melding cutting-edge technologies such as a Blu-ray Disc optical drive, HDMI output and a hybrid graphics system into highly-mobile PCs, consumers can now enjoy HD content on their terms- in the living room, on–the-go, where ever."

Ultra-Mobility Meets Ultra-Performance

At just over three pounds, the Z notebook is housed in a durable carbon-fiber aluminum chassis and delivers all the features found in a full-sized PC including the latest powerful Intel® processor technology.

It incorporates a 13.1-inch (diagonal) high-resolution LED backlight screen, delivering a bright picture with 100 percent colour saturation (select models) while conserving power and providing a wide spectrum of true-to-life colours.

Watch movies in stunning clarity while on the road or utilize the HDMI output during meetings and make presentations come to life in full 1080 HD resolution. Compatible HDTV and HDMI cable required, sold separately.

A dynamic hybrid graphics system lets you easily set your graphics performance to provide power when you need it and energy savings to extend battery life when you do not. Select "speed" for maximum power when multi-tasking, "stamina" to conserve energy or "auto" to have the unit select the appropriate computing usage for you. 

The Z Series comes exclusively in solid state drive (SSD) models. Faster and more durable, the SSD unit provides a rapid boot-up and quicker access to applications than is typical of standard hard drives. 

Multi-media Powerhouse

Featuring a 16.4-inch (diagonal) screen, the VAIO F Series is the ultimate multi-media, entertainment notebook. It incorporates a Blu-ray Disc™ optical drive so it can play high-definition content like movies in Full 1080 HD resolution

Its display is ideal for watching Blu-ray Disc movies. Since many HD films are shot with a 16:9 aspect ratio, the unit's extra-wide LCD is constructed with the same dimensions. This minimizes the black bars that typically appear, letting you view movies in their intended format.

For those who prefer to watch content on a big screen television, it also has an HDMI™ output connector so you can connect to a high-definition TV set for a larger viewing experience.

An NVIDIA® GeForce® dedicated graphics card provides high-definition graphics processing for intense gaming action without placing huge demands on the unit's CPU.

Launch directly into Sony's own Media Gallery software by pushing the designated VAIO button on the keyboard and create high-quality home movies. Import your photos and video, choose a theme and soundtrack, click finish and the software does the rest, generating a professional-looking movie complete with special effects.

The PC incorporates Sony's own Transfer Jet™ technology (select models) enabling you to wirelessly transfer digital photos from select digital cameras—quickly and easily. Simply place your camera on the palm rest and your digital images transfer automatically. A Transfer Jet enabled digital camera and Memory Stick® are required.

It packs an Intel® Core^TM i7 Processor with 4 cores and supports Hyper-Threading and Turbo Boost technologies delivering the performance needed for multitasking.

Both notebooks come equipped with an assist button that links directly to VAIO Care™ software to help maintain and troubleshoot any issues. They also incorporate backlit keyboards for typing in dark situations.

The Z Series comes with Windows® 7 Professional operating system. The F Series is loaded with Windows Home Premium 64-Bit operating system.

The VAIO Z Series will retail for about $1,999 and be available in late spring.

The F Series will start at around $1,199 will be available online at sonystyle.ca, Sony Style® stores and at other major retailers around the country. 

Editor's Note: Members of the news media are invited to visit Sony Canada's news and information web site at www.sony.ca/presscentre    

Members of the media can download digital images at www.sony.com/news and from www.Flickr.com/SonyElectronics

For videos from the Sony Booth at CES, visit www.youtube.com/user/SonyConvergineer

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition.  Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. 

With headquarters in Toronto, and offices in Vancouver and Montreal, approximately 1,000 employees support a network of more than 500 authorized dealers and 67 Sony Style retail locations across Canada.             

Sony Canada is devoted to the betterment of children, the environment and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada. Sony Canada is also proud to support Canadian athletes, including 6 time Olympic medalist Cindy Klassen.

For more information contact:                                                  
Candice Hayman
Sony Canada Public Relations
(416) 718-5048                                                        
Candice_hayman@sony.ca

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