Press Release

January 7, 2010

CURTAIN RISES ON NEW SONY BLU-RAY 3D CAPABLE MODELS

New Line Offers Stylish Monolithic Design Concept, Wi-Fi Connectivity, and BRAVIA Internet Video Platform Functionality

LAS VEGAS (CES Booth #14200), Jan. 6, 2010 – Sony today introduced its new Blu-ray Disc™ line featuring Blu-ray 3D™ playback, Wi-Fi^® Internet connectivity, and instant streaming of online video content from the BRAVIA^® Internet Video platform. The new Sony Blu-ray Disc devices are another example of how Sony is providing consumers with networked products that enhance the home entertainment experience.

The full HD 1080p line featuring Sony's new Monolithic Design Concept includes three stand alone models (BDP-S770, BDP-S570 and BDP-S370). When connected to a broadband Internet network, the models instantly stream movies, videos, music and more from YouTube™, Yahoo!®, Dailymotion, Wired, Sports Illustrated, Sony Pictures, and other providers through the Sony BRAVIA Internet Video platform.

"Only Sony can leverage expertise in hardware and content creation to deliver unique entertainment experiences such as 3D and Internet streaming," said Abraham Cherian, product manager with Sony Canada's home audio and video business. "Our new Blu-ray Disc players bring entertainment to life with a high-quality, innovative design that is stylish enough to enhance any décor."

Sony's new Blu-ray Disc players feature an Entertainment Database Browser, using Gracenote™ technologies, that allows users to browse details like actor and production information from a Blu-ray disc and access related content found on BRAVIA Internet Video content.

Unique to the new models, users with an iPhone^® or iPod^® touch devices can control the players using a free application that can be downloaded from the Apple App store. The application allows an iPhone/iPod touch to function as a remote control that includes the ability to access a Blu-ray Disc's details such as jacket artwork, actor, and production information as well as search for additional video clips online.

Available this summer, Sony's Blu-ray 3D capable BDP-S770 Blu-ray Disc player is also compatible with DVDs, CDs, and SA-CDs. The model features an Ethernet jack and has built in Wi-Fi wireless (802.11) with Wi-Fi Protected Setup (WPS) for easy access to Sony's BRAVIA Internet Video platform and BD-LIVE™ functionality.

The model also includes Sony's IP Content Noise Reduction technology and Precision Cinema HD Upscaling to improve standard definition and web video quality.

Compatible with Digital Living Network Alliance (DLNA^®) devices, the model allows you to wirelessly share digital photos, music, and video media from your PC using your home network. It also includes a front USB input for photo, music, and video playback and decodes all advanced audio codecs including Dolby^® TrueHD, dts-HD Master Audio™, and offers bit stream out.

The model also offers an improved start up and disc loading performance. When the quick start feature is turned on, the start-up time is quicker and disc loading is faster than previous models.

Available this spring, Sony's BDP-S570 Blu-ray Disc player features built in Wi-Fi wireless (802.11) with WPS for easy access to Sony's BRAVIA Internet Video platform and BD-LIVE functionality.

Other features include:

·         DVD, CD, and SA-CD playback
·         IP Content Noise Reduction
·         Entertainment Database Browser with Gracenote technology
·         BD Remote (iPhone/iPod touch BD Remote Control application)
·         Photo, music, and video playback via front USB and DLNA (firmware update required)
·         DVD upscaling to near high definition with Precision Cinema HD Upscaling
·         Dolby TrueHD and dts-HD Master Audio decoding
·         Quick start and fast loading

Sony's BDP-S370 Blu-ray Disc player, also available this spring, also offers full HD 1080p picture quality and access to the BRAVIA Internet Video platform and BD-LIVE functionality.

Other features found in this model include:

·         DVD, CD, and SA-CD playback
·         Entertainment Database Browser with Gracenote technology
·         BD Remote (iPhone/iPod touch BD Remote Control application)
·         Wi-Fi-ready (UWA-BR100 USB wireless LAN adapter sold separately)
·         Photo, music, and video playback via front USB and DLNA (firmware update required)
·         DVD Upscaling to near high definition with Precision Cinema HD Upscaling
·         Dolby TrueHD and dts-HD Master Audio decoding
·         Quick start and fast loading

All new Blu-ray Disc players will be available at Sony Style stores, online at www.sonystyle.ca, and at authorized retailers nationwide.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.

With headquarters in Toronto, and offices in Vancouver and Montreal, approximately 1,000 employees support a network of more than 500 authorized dealers and 67 Sony Style retail locations across Canada.

Sony Canada is devoted to the betterment of children, the environment and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada. Sony Canada is also proud to support Canadian athletes, including 6 time Olympic medalist Cindy Klassen.

For more information contact:
Candice Hayman
Sony Canada Public Relations
(416) 718-5048
Candice_hayman@sony.ca

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