Press Release

January 4, 2010

Sony Canada Announces Exclusive Partnership with the Ontario Science Centre

- Interactive ‘Creative Science' workshops aim to inspire a culture of innovation-

TORONTO, January 4, 2010 – Sony Canada today announced an exclusive partnership with the Ontario Science Centre, as the lead sponsor of its new Creative Science program; a series of fun and interactive workshops that aim to inspire young people to be innovators in science and technology.

"At Sony, we believe that anything you can imagine, you can make real," says Doug Wilson, President and COO of Sony of Canada Ltd. "We are excited to inspire youth to be innovators of the future. Together, the Ontario Science Centre and Sony Canada will create fun, hands-on programs that foster excitement about innovation in the fields of environment, science, communication and technology."

Science Centre visitors will use Sony products and technologies in workshops that explore topics such as the science of electronic music mixing and video filmmaking. And as part of its ongoing commitment to sustainability, Sony Canada will support Creative Science workshops focused on the environment, such as how to use recycled materials to create new products.

"We are delighted to welcome Sony Canada as the lead sponsor of this exciting program" said Lesley Lewis, CEO of the Ontario Science Centre. "Creative Science workshops offer our visitors access to new technologies in an engaging, hands on environment. Through our partnership with Sony Canada our visitors will be inspired and challenged by innovative ideas and activities in Creative Science workshops."

About the Ontario Science Centre

The Ontario Science Centre opened on September 26, 1969, a global pioneer of the concept of an interactive science museum. Since then, well over 44 million visitors have passed through its doors. It is a model for over 2,000 science centres around the world, built since its inception.

The Ontario Science Centre uses science as the lens to inspire and actively engage people in new ways of seeing, understanding and thinking about themselves and the world around them. The Ontario Science Centre is an agency of the Government of Ontario. For more information, visit http://www.ontariosciencecentre.ca/ or call our box office at 416-696-1000.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.

With headquarters in Toronto, and offices in Vancouver and Montreal, approximately 1,000 employees support a network of more than 500 authorized dealers and 67 Sony Style retail locations across Canada.

Sony Canada is devoted to the betterment of children, the environment and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada. Sony Canada is also proud to support Canadian athletes, including 6 time Olympic medalist Cindy Klassen.

For more information contact:
Candice Hayman
Sony Canada Public Relations
(416) 718-5048
Candice_hayman@sony.ca

Anna Relyea
Associate Director, Strategic Communications
Ontario Science Centre
Tel: 416-696-3273
Cell: 416-668-1967
anna.relyea@osc.on.ca

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