Press Release

TORONTO, Nov. 23, 2009 – In time for holiday shopping, Sony Canada today unveiled 10 innovative and stylish gift ideas with a range of prices and features. Topping the list are the new Sony Reader digital book models. According to an independent report from Forrester Research, eReaders will be one category that's a breakout success this holiday season.[1]

Sony's Pocket Edition™ Reader and Touch Edition™ Reader Digital Books
Take up to 350 of your favorite books to go with the Pocket Edition™ Reader and Touch Edition™ Reader digital books.   A Sony Reader is small enough to slip into a purse or jacket pocket, and features an E-Ink® paper-like screen technology for easy reading. Access books from a wide number of online bookstores. www.sonystyle.ca/reader

"I'm attached to my Sony Reader and won't leave home without it. The digital reader has no rivals when it comes to portability and flexibility."
- Ellen Roseman, Toronto Star columnist, as written in Writer's Union magazine

Sony's VAIO® L Touch HD PC/TV                                                                       
VAIO notebooks have become synonymous with style. New on the scene is the L series with touchscreen operation that's both a PC and HDTV." ($1,699.99)

"This sleek system, both a computer and a television, is perfect for the bedroom or kitchen. With 1080p resolution and Blu-ray Disc player, the VAIO® L delivers crisp, high-definition viewing at the touch of the screen."
- Blaine Kyllo, technology columnist

Sony's S-Frame digital photo frames
Create a personalized gift by saving your best photos on one of Sony's Digital Photo Frames before wrapping it up.  The vibrant high resolution LCD screen displays your photos with detail and clarity.  Add some sparkle to any room with the limited edition frames decorated with CRYSTALLIZED™- Swarovski Elements.  ($169.99)

Sony's BRAVIA® VE5 Eco Series LCD HDTV
Make a New Year's resolution to save energy. The VE5 includes a Presence Sensor that shuts the TV off when you leave the room and an Energy Savings Power Switch that eliminates stand-by-power. And with Motionflow™ 120 Hz, you get all the energy benefits without compromising stunning picture quality. ($1,399.99)

"The VE5 played the scene from the movie Baraka far better than any TV I tried, including several top-rated plasma models…a great picture and best playback of standard quality TV on a large screen."
- Steve Makris, Canwest technology journalist

Sony's BDP-S360 Blu-ray Disc™ Player
Bring movie theatre magic into your own home with1080p picture quality and full 7.1 channel surround sound.  Stream bonus content like movie trailers with BD-Live™, and upscale your DVD library to near-HD quality. The most affordable Sony BD player at $249.99.

Sony's DSC-TX1 and DSC-WX1 Cyber-shot® digital cameras
These are the first digital still cameras with Sony's new "Exmor R" CMOS sensor technology to improve the quality of photos taken in low-light conditions, like blowing out candles on a birthday cake. Sweep Panorama technology lets you take amazing horizontal and vertical Panaroma shots. ($429.99)

"The WX1's new CMOS sensor and fast lens produce sharp, clean images in low-light conditions. And the "Sweep" panoramic mode is a lot of fun -- I couldn't stop playing with it."
- Paul Marshman, camera reviewer, the Toronto Star

Sony's HDRXR500V Handycam® Camcorder
Record up to 50 hours of video in full high definition, and takes 12 megapixel still images. The new "Exmor R" CMOS Sensor means you can capture more beautiful videos and pictures in low-light scenarios, and, with 120 GB of Internal Memory there's more than enough room to capture all of your special moments. ($1,299.99)

"I'd definitely recommend and use the Sony Handycam HDR-SR500V as our family video recording device – for both still shots and videos. I (easily) attached it to our TV – I didn't even need to read the instructions! And we spent an hour watching and re-watching the videos." 
- Sharon DeVellis, Editor, YummyMummyClub.ca

Sony's A500 a™ Digital SLR Camera with DT 18-55mm F3.5-5.6 SAM Lens
With Quick AF Live View and the new in-camera auto High Dynamic Range feature for capturing highlights and shadows. The feature handles high-contrast scenes like looking out a window into bright daylight, and allows for shooting two photos at different exposure levels. Within 2 seconds, the BIONZ processor combines the two shots into a single image with maximum highlight and shadow detail.  ($899.99)

"The A500 would be a fine choice for DSLR novices thanks to the many digicam-style features, but the great versatility and advanced functions make it just as suitable for photo enthusiasts"
- Photographer and journalist, Peter K. Burian

Sony's S-series Walkman® with built-in speakers
Share your music and videos without sharing headphones. It's lightweight and less than a half-inch thin. Get up to 42 hours of music and 6.5 hours of video with headphones and up to 17 hours of music and 5 hours of video with speakers. (From $129.99)

"With its large, bright screen, good video codec support and built-in stereo speakers, Sony turns the humble Walkman into pocket movie theatre. Just attach the included kick-stand, sit back and enjoy."
- Simon Cohen, Editor, Sync.ca  

Sony's ICFCL75IPB Multi-function Clock Radio for iPod and iPhone
An AM/FM clock radio and all-in-one bedside accessory for iPod® and iPhone™ users. Set the alarm for waking up to the radio, iPod, nature sounds, or a pre-recorded personal message, and view your favourite photos and videos on the 7" diagonal LCD screen. ($199)

All products are available at http://www.sonystyle.ca/, Sony Style® retail stores from coast to coast, at and authorized retailers across Canada.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition.  Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. 

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 67 Sony Style retail locations across Canada.                                                                                               

Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada. 

For more information contact:                                                  
Candice Hayman
Sony Canada Public Relations
(416) 718-5048                                                        
Candice_hayman@sony.ca