"This new investment in the Jolly Trolley program affirms
The revitalized Jolly Trolley comes equipped with a 32'' BRAVIA® high definition LCD TV, the latest Sony PLAYSTATION®3 game console with Blu-ray Disc™ and
"The Sony Canada Charitable Foundation is happy to be partnering with Rogers Plus for this fantastic initiative," said Tony Smith, VP Marketing Communications, Sony
Ceremonial launches, featuring presentations by Rogers and Sony representatives, were held in five hospitals to introduce the new generation of Jolly Trolleys to young patients and their family and friends. After sitting patiently through a rundown of the Trolley's exciting new features, children were given the opportunity to try out the Trolleys for the first time.
This year, 40 Jolly Trolley units will be distributed to 35 children's hospital wards from coast-to-coast.
Rogers Plus is part of the corporately owned and operated retail division of Rogers Communications Inc. They provide Canadian consumers with an exceptional retail experience through an unmatched selection of innovative home entertainment and communications products and services. Visit www.rogersplus.ca to find a store near you.
About The Sony
The Sony Canada Charitable Foundation (SCCF) is a non-profit organization devoted to the betterment of children, the environment and the community. Through funding from Sony of Canada Ltd., a leader in high definition and end-to-end entertainment solutions, and fundraising activities involving employees, dealers, suppliers and customers, the SCCF supports charitable and philanthropic organizations across