TORONTO, October 2, 2009 – Sony of Canada Ltd. today announced a reduction in price for three Blu-ray Disc™ player models; the BDP-S360, BDP-S560, and BDP-S760. By offering customers a line-up of hardware models and pricing to match their preference, customers now have more reason to bring Blu-ray into their home; making Sony Blu-ray Disc players a must have item on the Home Theatre shopper's list.
Sony Canada introduces its lowest price point for a Sony Blu-ray Disc player to date, with the BDP-S360 at an MSRP of $249.99. The BDP-S560 will be reduced to an MSRP of $399.99 from $449.99, and the BDP-S760 will be offered at an MSRP of $499.99, down from $549.99.
By offering customers more hardware models and pricing to match their preference, Sony Canada will build on the momentum and further accelerate the adoption of Blu-ray, the ultimate entertainment experience, in homes across the country.
About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.
Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.
With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 67 Sony Style retail locations across Canada.
Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.