Press Release

August 20, 2009

SONY'S NEW BLU-RAY DISC PLAYER AND HOME THEATER SYSTEM GO WIRELESS

- New Lineup Includes Wi-Fi Enabled Player and S-AIR Wireless Theater System -

TORONTO, August 20, 2009 – Sony is adding two new Blu-ray Disc™ devices to its lineup today; a stand-alone player with Wi-Fi® capability for easy BD-Live™ access and Blu-ray Disc home theater systems with S-AIR™ wireless audio.

The BDP-S560 stand-alone player and BDV-E500W BD home theater system deliver full HD 1080/60p and 24p True Cinema™ output, decode the latest advanced audio codecs, and are BD-Live capable with your broadband internet connection and purchase of external memory.

"The demands of today's home theater go beyond pristine picture quality and our new Blu-ray Disc product line offers a breadth of technologies that deliver an amazing entertainment experience," said Abraham Cherian, Product Manager of Home Audio and Video Products, Sony Canada. "Consumers don't want a living room cluttered with wires and the new Blu-ray Disc product lineup breaks down the wired barriers of the past."

Offering built-in Wi-Fi wireless network capabilities (802.11N/G/B/A), the BDP-S560 can easily connect to the Internet through your existing wireless home network to download and stream BD-Live content including additional scenes, short subjects, trailers, interactive games, and more. It also enables easy firmware updates to assist in keeping your player up-to-date with the latest Blu-ray Disc media and features.

While compatible with most wireless routers, the BDP-S560 also supports Wi-Fi Protected Setup™, for a quick and easy connection to enabled wireless routers. Additionally, the player is Digital Living Network Alliance (DLNA®) ready, allowing it to connect to other DLNA compliant devices to share digital photos.

Since many consumers own extensive DVD movie libraries, the BDP-S560 incorporate Sony's Precision Cinema HD Upscale technology that converts standard-definition signals (480i) to near HD quality.

Additionally, the model add Sony's Precision Drive™ technology, which helps to detect and correct wobbling discs from three directions, supporting stabilization of the playback of bent or scratched Blu-ray Discs and DVDs.

The BDP-S560 model supports 7.1 channel Dolby® TrueHD and Dolby® Digital Plus, DTS®-HD High Resolution Audio, and DTS-HD Master Audio decoding as well as bit-stream output via HDMI.

The player supports Deep Color video output and AVCHD discs encoded with x.v.Color™ (xvYCC) technology. It also features compatibility with an array of video formats, including BD-R/RE (BDMV and BDAV modes), DVD+R/+RW, DVD-R/-RW, CD, CD-R/RW (CD-DA format), and JPEG on BD/DVD/CD recordable media.

The model also offers an external port for local storage so users can add their USB flash storage device. The BDP-S560 features a front USB port for viewing photos from your USB flash memory device or directly from a digital camera.

The BDP-S560 is available now for about $450.

BLU-RAY HOME THEATER SYSTEM

Sony also launched a new 5.1 channel Blu-ray Disc home theater systems, the BDV-E500W. This model is BD-Live capable and supports the latest advanced audio codecs including 7.1 channel Dolby® TrueHD and Dolby Digital Plus, DTS®-HD High Resolution Audio, and DTS-HD Master Audio decoding as well as bit-stream.

The BDV-E500W features integrated S-AIR wireless audio capabilities. Sony's S-AIR technology transmits audio up to 164 feet from the main system to wireless rear speakers for simple surround sound (signal and sound quality may vary) or up to 10 individual S-AIR AirStation audio devices (sold separately) throughout the home.

The system include Sony's Digital Media Port, which adds control and connectivity options for music playback through various accessories, including a cradle for iPod® players which is packaged with the system, or an optional Network Walkman™ cradle, a PC client device, and a Bluetooth® adapter (each sold separately).

The model includes an easy set-up DVD, eliminating any confusion during the set up process. Also, Sony's BRAVIA® Sync™ technology simplifies every day operation with one-button command of compatible home theater components through HDMI.

The models also feature Sony's Xross Media Bar (XMB™) graphic user interface for easy menu navigation, Precision Drive technology, Precision Cinema Upscaling technology, and a USB port allowing users to add their external flash memory for BD-Live features. The units ship with an easy set-up DVD for step-by-step instruction on initial set up process.

The BDV-E500W ships this month for about $1,100.

All of the new models will be offered at Sony Style retail locations, online at http://www.sonystyle.ca/, and at authorized retailers nationwide.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 68 Sony Style retail locations across Canada.

Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.

For more information contact:

Candice Hayman
Sony of Canada Public Relations
Candice_hayman@sony.ca
(416) 718-5048

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