Press Release

TORONTO, June 22, 2009 – Social networking is all the rage with Sony's new stylish camera that makes it easy to capture and upload MP4 video and still photos directly to the Web.

The MHS-PM1 Mobile HD Snap camera captures daily events in high definition video (1440x1080/30p) and 5-megapixel still photos. Embedded software makes it possible to quickly upload content online in a few simple clicks. A portable design in three stylish colors—eggplant, orange and silver—reflect your personal style while capturing every wish-you-were-here moment.

"The Mobile HD Snap camera is perfect for youth culture, who love to share moments on social networks as they happen," said Samuel Yip, director of digital imaging marketing at Sony Canada. "It's exciting to see these new customers embracing video to share their experiences and we've expanded our camcorder line to meet their needs."

The 120 gram MHS-PM1 camera is lightweight and can be taken virtually everywhere—just stash it in a pocket or purse to catch the everyday moments. A rotating swivel lens with 4X digital zoom flips over so you can see yourself while shooting video and taking photos.

By connecting the camera to your computer via the supplied USB cable, the embedded PMB Portable software quickly transfers content to video and photo sharing websites. It includes direct upload to Shutterfly™ and Picasa™ Web Albums photo sharing sites, YouTube™ and Dailymotion™ video sharing sites and Photobucket™ video and photo sharing site. You can also simply drag and drop video files from the camera to your personal computer folders.

Five scene selection modes—such as low light, sports and landscape— help you capture the best picture possible in any situation. The camera records directly to Memory Stick PRO Duo™ media (sold separately).

The Mobile HD Snap camera (model MHS-PM1) will be available in June for about $229, and will be sold at select Sony Style® retail locations, online at http://www.sonystyle.ca/ and through authorized dealers nationwide.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition.  Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. 

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 71 Sony Style retail locations across Canada.                                                                                            

Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada. 

For more information contact:                                                  

Candice Hayman
Sony of Canada Public Relations
Candice_hayman@sony.ca
(416) 718-5048