Press Release

-Service intended to encourage consumers to recycle old televisions-

TORONTO, ON, April 20, 2009 – Sony Canada announced today the launch of Sony Style's Green Glove™ service, its newest program to help divert old electronics from landfill.

Beginning April 22^nd, Sony Style retail locations in Edmonton and Calgary will offer customers the opportunity to have their old televisions hauled away and responsibly recycled when they use Sony's in-home delivery service when purchasing a new Sony® BRAVIA® LCD television in store.

In addition to delivering, unpacking and setting up the new Sony BRAVIA television, authorized Sony service professionals will remove, at the consumer's request, any brand of old televisions for responsible recycling as part of its national program in partnership with Global Electric Electronic Processing Inc. (GEEP).

"Sony Canada is at the forefront of industry recycling efforts by providing consumers more ways to conveniently and responsibly recycle their old electronics," said Robin Powell, VP retail division, Sony of Canada Ltd. "With Sony Style's Green Glove service we're providing consumers with another way to recycle their old TVs, without even leaving their homes."

In the coming months, Sony Style plans to roll out its Green Glove service across Canada where the required home-delivery support exists.

Customers to whom Sony Style's Green Glove service is not yet available can recycle their old Sony TVs and other Sony branded electronics in a responsible manner through Sony Canada's award-winning national recycling program. A list of the 29 collection sites is located at www.sony.ca/environment.

In addition, all Sony Style retail locations across Canada accept handheld electronics for recycling, at no charge.   Handheld electronics include camcorders, cameras, Walkman personal stereos, PDAs, cellular and cordless phones, and portable rechargeable batteries. Sony Style also offers a notebook trade-in program.

To find a Sony Style retail store nearest you, visit www.sonystyle.ca/retail.

Sony Canada's environmental sustainability initiatives

Sony's environmental leadership role includes focusing on environmentally-conscious product design, recycling end-of-life products, fostering environmental education in youth, and environmental improvements at operations.  

Sony Canada is a founding member and active participant in the Electronics Product Stewardship Canada (EPSC) initiative. EPSC's mandate is to work with provincial governments to develop environmentally sustainable and economically efficient programs across Canada to collect and recycle end-of-life electronics.

For more information, visit www.sony.ca/environment.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition.  Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. 

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 81 Sony Style retail locations across Canada.                                                                                           

Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada. 

For more information contact:                                                          

Candice Hayman
Sony of Canada Public Relations
Candice_hayman@sony.ca
(416) 718-5048