Press Release

March 27, 2009

SONY CANADA TO SUPPORT EARTH HOUR THIS SATURDAY

Corporate buildings and Sony Style® retail locations to observe Earth Hour

TORONTO, ON, March 27, 2009 – As part of its ongoing commitment to environmental sustainability, Sony of Canada Ltd. will be participating in Earth Hour 2009, by reducing lighting at corporate buildings across the country, turning off the Sony sign that overlooks the Gardiner Expressway in downtown Toronto, and turning off products and displays at Sony Style® retail locations across Canada. This is the second year that Sony Canada is taking part in Earth Hour.

On Saturday, March 29, 2009 between 8:30pm and 9:30pm local time, all open Sony Style retail locations will still remain operational, providing full service to customers. Sony Style retail locations across Canada will be doing the following to observe Earth Hour:
· Reducing lighting on all Sony Style exterior signs where possible.
· Turning off all products and displays in stores including televisions, stereos and computers.

Sony Canada's commitment to environmental sustainability includes the operation of recycling programs through its Sony Style retail locations, as well as a network of non-retail collection sites across Canada. In partnership with GEEP Inc., Sony Canada's award-winning recycling program enables customers to drop off any old Sony branded product free of charge for responsible end-of-life management. For more information on Sony Canada's recycling programs, visit www.sony.ca/environment.

In addition, The Sony Centre for the Performing Arts will be doing the following to observe Earth Hour:
· Turning off all non essential lights inside the building
· Lowering the thermostat.
· Turning off all non essential exterior lights, including electronic signage and spotlights.

To learn more about Earth Hour visit www.earthhour.org.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 81 Sony Style retail locations across Canada.

Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.

For more information contact:

Candice Hayman
Sony of Canada Public Relations
Candice_hayman@sony.ca
(416) 718-5048

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