Press Release

February 2, 2009

SONY UNVEILS WINNING VAIO® NOTEBOOK DESIGNS CREATED BY CANADIANS

TORONTO, February 2, 2009 - Sony Canada today unveiled the winning designs from its THIS VAIO PC IS ME contest. The contest gave Canadians the opportunity to submit designs for the latest line of VAIO FW notebook computers. The contest offered entrants from across the country the unique experience of working with Sony to develop an authentic and stylish product.

The winning design and runner-ups were selected from hundreds of submissions. Through the voting and submission process, Canadians were asked to vote for their favourite designs, allowing them to be part of creating a truly personalized product. The designs submitted emphasized the wide range of personality and style that the followers of the VAIO brand have. The winning design, ‘Maple Leaf' expresses the inner Canadian in all of us. Runner-up ‘Pink Complexity' features a whimsical blend of pink and floral design, and runner-up ‘Fusion' is a colourful expression inspired by the force of energy.

"Congratulations to our top winner, the runner-ups, and everyone who participated in this contest," says Puneet Jain, director of VAIO product marketing at Sony of Canada Ltd. "This is a unique opportunity for them to be part of the Sony VAIO design process and the essence of the VAIO brand. We really enjoyed seeing so many expressions of style. The VAIO legacy speaks to our leadership in design and style."

All three designs will be produced and available for sale in the early spring. The designs will be made into limited edition, customizable Graphic Splash FW models available exclusively at http://www.sonystyle.ca/ and select Sony Style retail locations nationwide.

About the Contest

From October 1, 2008 through November 15, 2008, Canadians submitted their proposed designs online at www.sonystyle.ca/me along with a profile of themselves and a brief description of their inspiration for their design. The general public then voted for their favourite design between November 16^th, 2008 and January 11, 2009. The top ten designs were judged by an internal panel to select the top three winning designs. For terms and conditions of the contest, please visit www.sonystyle.ca/me.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 81 Sony Style retail locations across Canada.

Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.

For more information contact:

Candice Hayman
Sony of Canada Public Relations
Candice_hayman@sony.ca
(416) 718-5048

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