Press Release

LAS VEGAS (CES Booth #14200), Jan. 7, 2009 – Sony put the spotlight on its new 10-inch DPF-X1000 digital photo frame today at the Consumer Electronics Show. It is the company's first to offer a super clear LCD with TruBlack technology, which minimizes the reflection on the display and adds more contrast.  The contrast is 15 times sharper and is 13 percent brighter than the company's previous photo frames.

Additionally, Sony announced three more beautiful digital photo frames that are designed to display crystal clear images (10" DPF-V1000, 9" DPF-D92, 8" DPF-D82).

"Our digital photo frames fit into any décor and make the best centerpiece for your bedside table, living room, or home office," says Michelle Seemann, Product Manager, Digital Imaging Peripherals at Sony of Canada Ltd. "Their modern, super slim design and intelligent features make them the perfect way to display and enjoy your digital photos." 

Feature-Packed Frames

The frames offer new alarm clock, auto-image rotation, advanced timer, and a variety of slide-show features.  Using the advanced timer, you can set multiple times that the digital photo frames will automatically turn on and off, to match your schedule and to conserve power.

The convenient auto orientation sensor automatically detects whether the frame is positioned horizontally or vertically and then adjusts the display of the pictures accordingly.  As well, when the frames are horizontal the Sony logo will light up. When the frames are vertical, the logo turns off and blends into the piano black finish. You can also turn the Sony logo on or off from the menu.

All of the frames offer many slide-show variations including clock and calendar views with and without a slide-show.   On the two 10" models, choose from four scrapbooking templates in slideshow mode and 18 templates in creative edit mode to view pictures against various backgrounds.

The two 10" frames also feature "Auto Touch-Up", HDMI, and an auto dimmer which automatically adjusts the display's brightness based on the lighting.  The Auto Touch-Up feature corrects the white balance, exposure, focus, and red-eye in digital photos to provide superiour picture quality.  The HDMI connection allows the frames to connect to Sony BRAVIA® HDTVs and other compatible HDTV sets to display your photos in high definition via an HDMI™ cable (sold separately).

Simple Operation

It is easy to store and search thousands of digital images on the frames' internal memories. Search by date, folder, marked photos or photo orientation (vertical and horizontal) to easily find and organize photos. 

Digital images can be loaded onto the internal memory of the digital photo frames from several types of flash memory cards, including Memory Stick PRO™, Memory Stick PRO Duo™, SD Memory Card, MMC, SDHC, Microdrive®, xD-Picture Card and Compact Flash Card.  These new S-Frame models support JPEG, BMP, TIFF and RAW (SRF, SR2, ARW) image file formats.

The DPF-X1000 frame with TruBlack technology has 2GB of storage and comes in black. The DPF-V1000 model can store thousands of photos on its 1GB internal memory and comes in black with silver trim. 

The 9-inch DPF-D92 and 8-inch DPF-D82 digital photo frames have a WVGA LCD display with a 15:9 aspect ratio and 1GB of internal memory. The DPF-D92 frame comes in black and brown, and the DPF-D82 model comes in black.

The new photo frames all are Bluetooth® ready. Using a Bluetooth adaptor (sold separately), the frames can import images wirelessly from a Bluetooth-device such as a mobile phone.

Availability

All models will be available in spring 2009, online at store.sony.ca, at Sony Style® retail stores, and at authorized dealers across Canada.            

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition.  Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. 

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 81 Sony Style retail locations across Canada.                                                                                           

Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada. 

For more information contact:                                                          

Candice Hayman
Sony Canada Public Relations
(416) 718-5048
Candice_hayman@sony.ca