Press Release

LAS VEGAS (CES Booth #14200), Jan. 7, 2009 – Sony today announced a new 12-megapixel Cyber-shot® camera (model DSC-W220) in four attractive colours, that combines powerful imaging features with intelligence to make taking great pictures easy.

The entry-level W model has features that until now were only found in high-end models (DSC-W150 and DSC-W170), including Intelligent Scene Recognition and Dynamic Range Optimizer.

"This camera is perfect for customers who forget to change settings to the right scene mode, do not have the time to change settings or do not know what setting to use," said Samuel Yip, director of digital imaging marketing, Sony of Canada Ltd. "It chooses the correct scene mode, which makes it easy to use."

Intelligent Scene Recognition automatically recognizes a total of five scenes—twilight portrait, twilight, twilight using a tripod, backlight and backlight portrait. It  optimizes camera settings for shooting situations, taking an additional shot in low and bright light scenarios when there are two different approaches to shooting a scene so users can choose which picture they would like to keep.

The camera's Dynamic Range Optimizer uses a sophisticated algorithm to determine the best exposure and contrast settings in almost any shooting environment, giving images a natural look with clearer details that match what you see with your naked eye.

The W220 camera has a 2.7-inch LCD screen (measured diagonally) and Carl Zeiss® Vario-Tessar 4X optical zoom lens with 30 millimeter (equivalent) wide angle view. It includes Optical SteadyShot™ image stabilization to minimize blur without affecting picture quality. Sony's Smile Shutter™ technology automatically captures a smile the moment it happens. You can use the adult or child priority setting when shooting scenes containing both adults and children, and the camera will distinguish one face from another.

Bundled Picture Motion Browser (PMB) software allows you to quickly organize images on a compatible PC and upload images to the Web. You can search and organize images by event, smile or face, including children and infants. Then you can display them in calendar or chronological views organized into folders.

Images can be stored and managed on both the camera's 15MB internal memory and an optional Memory Stick® media card. The camera's high definion output and HD slideshow with music let you share images on HDTV sets, including Sony's BRAVIA®  flat-panel LCD models (HDMI cable not included).

The slim W220 is available in four attractive colours – silver, black, pink and blue.

Pricing and Availability
The DSC-W220 camera is available for about $240. The camera and a range of accessories, including new carrying cases (models LCS-CSVA and LCS-CSVB), can be purchased online at sonystyle.ca, at Sony Style® retail stores and at authorized dealers across Canada.


About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition.  Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. 

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 81 Sony Style retail locations across Canada.                                                                                           

Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada. 

For more information contact:                                                          

Candice Hayman
Sony Canada Public Relations
(416) 718-5048
Candice_hayman@sony.ca