Press Release

January 7, 2009

SONY SPOTLIGHTS NEW FLASH-BASED HD CAMCORDER WITH INTELLIGENT FEATURES IN A COMPACT DESIGN

LAS VEGAS (CES BOOTH #14200), Jan. 7, 2009 – Sony is making it easy to preserve memories in the best quality possible by introducing a flash memory based high-definition camcorder with intelligent features, which is designed to fit within the family budget.

The HDR-CX100 Flash Memory Handycam® camcorder preserves your memories in high resolution by capturing 1920x1080 high-definition video and 4-megapixel photos. For around $700, the model also features intelligent Face Detection and Smile Shutter™ technology, 8GB of embedded memory (a portion of which is used for data management) and three colour options (silver, red and black) all in a compact design.

"The new HDR-CX100 camcorder makes it possible for every family to own an HD camcorder so they can capture important moments in the highest quality possible" said Mio Ozawa, marketing manager, camcorders, Sony of Canada Ltd. "Packed with several intelligent features in an extremely portable body, we expect this model to attract many camcorder customers into the high definition category."

The HDR-CX100 camcorder features Smile Shutter technology to capture candid smiling photos while simultaneously recording video. To make sure your family stays in focus at all times, Face Detection technology recognizes and enhances the face by automatically correcting focus, exposure and colour control.

Ready to capture important family moments straight out of the box, the camcorder includes 8GB of embedded memory which holds over three hours of high definition video recording (LP mode). You can also capture content onto Memory Stick® PRO Duo media (sold separately) for additional recording time.

In addition to a high-quality Carl Zeiss® Vario-Tessar® 10x optical zoom lens, the camcorder is packed with incredible features such as a built-in zoom microphone for recording clear dialogue and Steady Shot® image stabilization that reduces shake for smooth video and clear photos The camcorder instantly powers on when you open the 2.7-inch (measured diagonally) Clear Photo LCD Plus™ screen to make sure you capture the moment before it passes.

Sony is also introducing three standard definition flash memory models offering up to 16GB embedded memory (a portion of which is used for data management), 60X optical zoom, 2.7-inch (measured diagonally) wide LCD touch panel screens. Taking advantage of the compact nature of flash memory, the new camcorders are highly portable with personalized colour variations in silver, red and blue.

The 16GB DCR-SX60 and 4GB DCR-SX40 camcorder models will work with Sony's new DVDirect®Express DVD writer (model VRD-P1), which offers a quick and easy way to transfer home videos directly to DVDwithout a computer.  

Camcorders and accessories will be available in March at Sony Style® retail stores, online through www.sonystyle.ca and at authorized dealers nationwide.

Editor's Note:
Sony, Sony Style, Memory Stick, Memory Stick PRO Media, Handycam, DVDirect, Clear Photo LCD Plus, Steady Shot and Smile Shutter are trademarks of Sony. All other trademarks are trademarks of their respective owners.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition.  Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. 

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 81 Sony Style retail locations across Canada.                                

Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada. 

For more information contact:                                                          

Candice Hayman
Sony Canada Public Relations
(416) 718-5048                                                          
Candice_hayman@sony.ca

 

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