Press Release

January 7, 2009

SONY SAVES ENERGY WITH NEW BRAVIA "ECO" TELEVISIONS

With innovative power-saving features, the VE5-series sets a new standard for HDTV energy efficiency

LAS VEGAS (CES BOOTH 14200), Jan. 7, 2009 – Sony took another important step on the environmental front today by unveiling a series of high performance energy efficient televisions.

The new BRAVIA VE5-series models offer substantial power savings thanks to a zero-watt standby power switch, along with motion and light sensors that minimize energy usage without compromising performance.

The 52-inch KDL-52VE5, the 46-inch KDL-46VE5 and the 40-inch KDL-40VE5 models (all measured diagonally) are also the first to incorporate Sony's exclusive micro-tubular Hot Cathode Fluorescent Lamp (HCFL). The technology helps reduce power consumption by almost 40 percent compared to the company's other LCD HDTV models, without compromising on overall picture brightness.

"Sony is committed to being environmentally conscious," said Patrick Lapointe, director of television marketing, Sony of Canada Ltd. "Our new ultra energy-efficient VE5 TVs represent this commitment and help consumers save money through lower power consumption."

Televisions often are left unattended by children or others who become busy and forget to turn the set off when they leave the room. Sony's Presence Sensor feature solves the issue by automatically turning off the picture when no one is present in the vicinity after a user-set timeframe. When the sensor detects motion, the TV turns itself back on instantly.

The VE5 models are Sony's first televisions to offer a zero-watt standby Energy Saving Switch. When not in use, the standby switch can be manually turned off, cutting power to nearly zero watts. Simply flip the switch back on and the TV is fully operational.

Additionally, the sets feature a light sensor that will automatically adjust the backlight depending on ambient room light. The setting saves energy and improves image contrast by lowering the backlight when it is set unnecessarily high in dimmer room light.

All of Sony's new 2009 LCD high-definition televisions exceed Energy Star 3.0 requirements. By employing a range of innovative power-saving features, the VE5-series sets a new standard for HDTV energy efficiency.

On the performance front, the sets feature Sony's Motionflow™ 120Hz technology for improved sharpness and detail in fast-moving images. The models also offer a USB input for playing audio files from a USB storage device or connecting a compatible digital camera to display photos.

The models are compatible with Sony's BRAVIA Link modules including the BRAVIA Wireless Link, BRAVIA Input Link and BRAVIA DVD Link.

The models also feature:
·        The BRAVIA Engine™ 2
·        BRAVIA Sync
·        24p True Cinema
·        4 HDMI inputs
·        Single PC, component, composite and S-video inputs
·        Favourites menu

The BRAVIA Link modules are currently available online at http://www.sonystyle.ca/ and at Sony Style® retail stores and other authorized Sony dealers across Canada. The VE5-series televisions will be available this summer both direct from Sony and from authorized retailers.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 81 Sony Style retail locations across Canada.

Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.

For more information contact:

Candice Hayman
Sony Canada Public Relations
(416) 718-5048
Candice_hayman@sony.ca

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