Press Release

Delivers exceptional motion detail in sports, movies, and video games

TORONTO, January 5, 2009– Sony of Canada Ltd. today unveiled a 52" BRAVIA® flat-panel LCD high definition television featuring 240Hz high frame rate technology in select Sony Style® retail stores and authorized dealers across Canada. The KDL-52XBR7 LCD TV features 240Hz high frame rate technology, delivering exceptional motion detail in movies, sports and video games.   "Sony continually pushes performance and design innovation beyond any other television manufacturer," said Patrick Lapointe, Marketing Director for Television at Sony of Canada Ltd.  "From the top to the bottom of our TV line, Sony offers unmatched performance and design." The full HD 1080p 52-inch diagonal KDL-52XBR7 incorporates Sony's new Motionflow™ 240Hz technology delivering an exceptionally crisp and detailed image with natural motion.

The Motionflow algorithm goes beyond traditional 120Hz technology by quadrupling the frame rate of conventional LCD TVs and interpolating three new frames, producing remarkably crisp and natural motion.

Other picture enhancements include Sony's Advanced Contrast Enhancer (ACE), which helps deliver a dynamic contrast ratio of 50,000:1 and BRAVIA Engine™ 2, Sony's digital video processor that enhances all incoming signals to match the TV's 1080p resolution.

The model is compatible with Sony's BRAVIA Link modules providing the ability to seamlessly add new features.  Optional expansion modules include the BRAVIA DVD Link, the BRAVIA Wireless link, the BRAVIA Input Link, and BRAVIA Internet Video Link.

The BRAVIA Internet Video Link module attaches to the back of a selection of Sony's 2007 and 2008 BRAVIA LCD flat-panel television models. The service seamlessly streams on-demand entertainment including movies, TV programs, your favorite YouTube videos and a variety of other content not found on network or cable/satellite TV. The service connects to the Internet via your existing broadband Ethernet connection and streams content, much of which is available at no additional charge Content is easily navigated with Sony's Technical 2007 Emmy® award-winning Xross Media Bar (XMB)™ user interface.

Rounding out the feature set is Digital Media Port (DMP) compatibility, which  provides access to video and music from portable media devices like compatible Walkman^® and iPod^® players and other DMP accessories, which are sold separately.  The model can display digital photos and play digital music using a creative multi-plane 3D graphics slideshows from USB devices, as well as access photos from your PC in another room using Digital Living Network Alliance^® (DLNA)^® compliant devices via your home network.

Inputs found on the KDL-52XBR7 include four 1080/60 24p HDMI™ connections (HDCP), two 1080/60p HD component inputs, a 1080/60p-capable PC input, and an Ethernet (RJ-45) port.

The KDL-52XBR7 is now available in select Sony Style retail locations and authorized dealers across Canada, for $4,199.99.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition.  Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. 

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 81 Sony Style retail locations across Canada.                                                                                           

Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada. 

For more information contact:                                                          

Candice Hayman
Sony Canada Public Relations
(416) 718-5048
Candice_hayman@sony.ca