Press Release

September 30, 2008

Calling all budding designers: Sony Canada launches "This VAIO PC is ME" PC Contest

TORONTO - Taking personalization to the next level, Sony of Canada Ltd. today announced a competition that challenges consumers to create their own personalized designs for a new line of Sony VAIO® FW notebook computers.

Starting October 1, 2008 through November 15, 2008, Canadians can submit their proposed designs online at www.sonystyle.ca/me along with a profile of themselves and a brief description of their inspiration for their design.

"The PC is becoming a more personalized tool, and for many, notebook styles are an extension of their personalities," said Puneet Jain, director of VAIO product marketing at Sony of Canada Ltd. "The "THIS VAIO PC IS ME" contest enables consumers to express and share their style with the rest of the world. This is a unique opportunity to become part of the Sony VAIO design process and become an integral part of the essence of the VAIO brand."

The general public will be asked to commence voting for their favourite design on November 16th, 2008 to January 11, 2009. The top ten designs will then be judged by an internal panel to select the top 3 winning designs. Winners will be announced January 30, 2009 at www.sonystyle.ca/me and www.thestar.com, the online homepage of The Toronto Star.

Second and third place winners will each receive a VAIO notebook of their choice, valued at up to $2,000.

The winning design, as selected by Sony's panel of judges, will be made into a limited edition VAIO FW customizable model and sold across Canada. The grand prize winner will receive a VAIO notebook emblazoned with their winning design and a trip for two valued at $5,000.

The winning design will be available for sale as a limited edition VAIO Notebook computer online at www.sonystyle.ca.  For terms and conditions of the contest, please visit www.sonystyle.ca/me.  No purchase necessary to enter to win.


About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 80 Sony Style retail locations across Canada.

Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.

For more information contact:
Candice Hayman
Sony of Canada Public Relations
Candice_hayman@sony.ca  
(416) 718-5048

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