Press Release

September 10, 2008

Enjoy the Big Picture with Sony's new LCD Digital Photo Frames

TORONTO - Sony of Canada Ltd. today announced two new digital photo frames that show off your photos with maximum impact. The 10.2-inch DPF-D100 and the 8-inch DPF-D80 models both feature an SVGA (800 x 600, 4:3 aspect ratio) LCD panel that displays photo-realistic images with superb contrast, detailing and natural colours.

Big on Style
Brighten up your home with bigger, bolder, and more colourful pictures -- from family portraits to unforgettable holiday moments. Stylish and superbly easy to use, they're a perfect gift idea to flatter contemporary or traditional interiors. Finished in lustrous, glossy black, both models will complement family rooms, bedrooms or offices.

Big on Features
Enjoying your photos has never been easier. Support for all popular media cards (MS, MS Duo, SD, CF and xD) makes it easy to transfer images directly from your digital camera. Alternatively, hook up your computer via USB and download photos from your PC's hard drive. The frame's internal 256MB memory offers storage space for up to 500 pictures. Large image files are automatically re-scaled for sparkling quality while maximizing album capacity. A smart orientation sensor in all models automatically 'flips' images so they're always displayed correctly, whether the frame has been positioned in portrait or landscape format.

Operation is simple, with no menus to fiddle with: just press the 'View' button and select your preferred viewing mode. A choice of 10 slideshow modes shows off your photo collection just the way you want to. Stored images can be reviewed quickly in Index mode to help find your favourite photo. There's also a clock/calendar mode that offers a useful alternative to displaying your photos. The handy wireless remote makes it easy to adjust settings and switch between slideshow, clock and calendar display modes.

The new DPF-D80 digital photo frames will be available from October 2008 for $199.99 and will be available online at sonystyle.ca, at Sony Style retail locations, and at authorized dealers across Canada. DPF-D100 digital photo frames will be available from November 2008 for $299.99, online at sonystyle.ca and at Sony Style retail locations in Canada.


About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 80 Sony Style retail locations across Canada.

Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.

For more information contact:
Candice Hayman
Sony Canada Public Relations
(416) 718-5048
Candice_hayman@sony.ca  

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