Press Release

August 22, 2008

Sony introduces Xross Fade: a new spin on a DJ-Style Music System

Mega Sound System is Ideal for Amateur DJs and House Parties

TORONTO – Sony today introduced a DJ-style shelf system with a dual dock for iPod® devices called XROSS FADE™. Perfect for mixing and playing music from iPod players, CDs and other music sources, XROSS FADE helps create the ultimate party soundtrack. The XROSS FADE (model LBT-DJ2i) has a massive output that can fill nearly any room with sound, whether it's in a home, a dorm, or even powering a block party.

This music system has 450 watts of total power output, so aspiring DJs can crank up the volume while still maintaining high quality sound. As its name implies, the XROSS FADE system comes with DJ-style features, including a cross-fader with monitor cue and a built-in two-channel mixer. With this feature, an upcoming track can be checked through headphones to be sure it's cued properly before playing it aloud. DJs can mix two songs or fade into the next song without missing a beat.

With an interface and two scroll wheel mechanisms that allow for easy menu navigation similar to that of iPod players, users never need to touch their iPod players while scanning for the next track. The XROSS FADE system even has a USB recording function that saves mixing sessions to a USB device in the MP3 format without a PC.

For MP3 files, the system's MP3 Booster+ feature improves audio quality by restoring sound that is lost during compression. For extra thump, the beat blend feature adds a layer of pre-programmed percussion, drum sounds and drum loops over the mix.

The XROSS FADE system includes traditional shelf system features, such as a CD player, an AM/FM tuner, and a line-in jack for listening to MP3 players. Users can mix music from these sources as well as their iPod players. The system converts CDs and AM/FM radio to MP3 files as well. With its matte black and chrome finish and appearance similar to a DJ mixing board, the XROSS FADE system is designed to be a statement piece for the bedroom, dorm room or living room. It produces a booming, high-impact sound through a pair of two-way bass reflex speakers and a dual 7-inch subwoofer enclosure.

Pricing and Availability
Pre-orders for the XROSS FADE audio system are now being accepted at www.sonystyle.ca. The LBT-DJ2i XROSS FADE music system will be available in September for about $550 direct from select retailers nationwide. For more information about the XROSS FADE system, please visit www.sonystyle.ca/xrossfade.

About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 80 Sony Style locations across Canada.

Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.

Contact:
Candice Hayman
Sony of Canada Ltd.
(416) 718-5048

Candice_hayman@sony.ca

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