Press Release

August 11, 2008

Colourful looks you'll fall in love with: Sony's new super-slim Cyber-shot™ digital cameras

TORONTO - Two new T-Series Cyber-shot™ cameras from Sony are bursting with amazing features to help you take great pictures. Slim, colourful and easy to carry, they're the perfect partner for any occasion, from fun-filled nights out to holidays, parties and family moments.

The breathtaking T77 camera is the world's slimmest camera with optical image stabilizer. It proves that less really is more when it comes to beautiful pictures. Just 15mm thin, the 10-megapixel T77 features a large 3-inch, 16 x 9 touch panel LCD screen, updated intelligent scene recognition technology, and Smile Shutter™ and face detection technologies. It's available in a range of five mouthwatering colours including black, silver, pink, green and brown.

The T700 model earns extra points as a "photo album in your pocket." It has all the features of the T77 unit plus 4GB of internal memory that can store nearly 1,000 full-resolution or 40,000 VGA-quality photos; a 3.5-inch, wide touch panel Xtra Fine LCD™ screen for photo-like viewing (210 pixel-per-inch resolution) with high contrast and wide-angle viewing. Like the Cyber-shot™ T77, the T700 is available in five fashionable colours; dark gray, silver, gold, pink and red.

Substance and Style
"While rich in technologies, style was a key factor in the development of both cameras", said Samuel Yip, director of digital imaging marketing at Sony Canada. "These cameras feature a newly-developed Carl Zeiss® lens that integrates a 4x optical zoom and Optical SteadyShot™ image stabilization, yet achieves a slim form factor."

Both cameras feature updated intelligent scene recognition technology that can now select up to eight different scene modes, including macro, landscape and portrait modes. This technology also includes a new anti-blink function in portrait mode that will virtually make closed-eyed photos an "old school" memory. The cameras will automatically take two shots and then determine whether the subject(s) have closed eyes using their advanced face detection technology. They will only record images with open-eyed subjects. If both pictures have subject(s) with closed eyes, the cameras will record one and display a warning so you can try again.

The photo album in your pocket
Now it's easy to take your photo collection everywhere you go. Just 16.4mm slim, the new Cyber-shot™ T700 can store up to an incredible 40,000 images in its huge 4GB internal memory.

Owing to the model's internal database, thousands of photos can be searched in-camera by event, date, smile or face, including children and infants; displayed in calendar or chronological views; organized in folders; and shared as slide shows or fun scrapbooks.

You can maximize the number of pictures stored on the camera with the bundled Picture Motion Browser (PMB) software application and its new PC Synch feature.

This new feature lets you downsize images from full-resolution to VGA and export them back to the camera's internal photo album. The application operates intelligently with the camera so you can shoot more photos. It will only detect, downsize and export the new shots. This allows you to store literally thousands of your favorite photos in the camera.

The PMB Portable software inside the camera lets you easily upload photos or videos to popular social networking sites like YouTube™ (a trademark of Google Inc.) using an internet connection with any compatible PC via the supplied USB cable. It even has pre-programmed sites in the camera.

Pricing and Availability
The DSC-T77 camera will be available in late September for about $330. The new DSC-T700 camera ships at the same time for about $430. Also available, the genuine colourful leather soft LCS-THP carry case protects your Cyber-shot™ from dust and scratches. All cameras and a range of accessories can be purchased online at sonystyle.ca, at Sony Style® retail, and authorized dealers across Canada.

About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot™ digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 80 Sony Style retail stores across Canada. Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada.

For more information, please contact:
Sony of Canada
Candice Hayman
Public Relations Specialist
(416) 718-5048
candice_hayman@sony.ca

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