Press Release

TORONTO, ON

Sony announced today that YouTube is the latest online video provider to join the company's BRAVIA Internet Video Link service. The service went live today providing BRAVIA Internet Video Link users access to millions of videos on YouTube at no additional charge.

Joining YouTube are Wired.com and C-Spot, which offers original episodic short comedy series.

"Sony was one of the first to bring streaming Internet video to the television in Canada without a PC, and now you can access one of the most popular online video destinations, YouTube, on your BRAVIA TV," said Patrick Lapointe, director of marketing, Television for Sony Canada's Consumer Products Group. "There are literally millions of videos to choose from on the BRAVIA Internet Video Link service and we'll continue to add the most compelling content available on the web."

The BRAVIA Internet Video Link is a small module that attaches to the back of a selection of the the company's 2007 and 2008 BRAVIA LCD flat-panel television models. The service seamlessly streams on-demand entertainment including movies, TV programs, your favorite YouTube videos and a variety of other free content as well as news, weather and traffic information via an existing Ethernet connection without the use of a personal computer. A broadband connection of at least 2.5 Mbps is recommended. Content is easily navigated with Sony's Technical Emmy® award-winning Xross Media Bar™ (XMB™) user interface.

Once the TV and BRAVIA Internet Video Link module have been purchased, videos are available at no charge, bringing content to Sony televisions not found on network or cable/satellite TV stations.

The new content adds to existing channels including Yahoo!, Sports Illustrated, blip.tv, CondéNet's Style.com, Men.Style.com, Epicurious and Concierge.com channels, Sony Pictures' Crackle, Ford Models, SingingFool, and VideoDetective.

Sony will continue to add new content partners and increase the growing list of on-demand video content.

"The partnership with Sony helps us achieve our goal of making YouTube accessible on any screen," said Chris Maxcy, YouTube's partner development director. "The integration of YouTube into the television enhances the living room entertainment experience by offering a large number of channels for people to select from, enabling them to watch what they want, when they want it."

The Wired.com channel delivers exclusive, original reporting at the point where technology intersects with business, entertainment, politics, culture, science and art. Content will include Game|Life, Wired.com's weekly web video covering the world of gaming, and AltText, a satirical commentary on technology, business, entertainment, communications and culture.

Crackle's C-spot offers original character and story-driven episodic series. The channel will offer series including "Hot Hot Los Angeles," The Writer's Room," "Penn Says," and The Roadents."

Sony's BRAVIA Internet Video Link module is currently available for $299.99. It can be purchased online at sonystyle.ca, at Sony Style retail stores and at select Sony authorized dealers across Canada. The module used with a consumer's existing broadband Internet connection is compatible with a majority of the latest 2007 BRAVIA television models, as well many new 2008 models.

About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition.  Sony provides end-to-end solutions through products that include the market-leading Blu-ray player, BRAVIA televisions, Cyber-shot digital cameras, Handycam Camcorders, VAIO computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. 

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 80 Sony Style retail locations across Canada.

Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-a-Wish Foundation Canada, the United Way and Earth Day Canada. 

For more information contact:
Sony of Canada     
Candice Hayman       
Public Relations Specialist   
(416) 718-5048     
candice_hayman@sony.ca