Press Release

TORONTO, ON -- To simplify the process of printing your digital pictures, Sony of Canada Ltd. has introduced two photo printers with one-touch printing and in-printer photo editing features.

The transportable PictureStation DPP-FP95 or the DPP-FP75 photo printers can be taken to birthday celebrations, family reunions or scrapbooking parties. They produce lab-quality 4 x 6-inch prints in about a minute. The DPP-FP95 also includes an HDMI output, enabling you to instantly share your pictures as a slide-show on a compatible HD television.

"The innovative new editing features allow you to be very creative with your prints, without having to touch a computer" said Michelle Seemann, Product Manager for Digital Imaging Peripherals at Sony of Canada Ltd. "They provide a very fast, fun, portable, cost-effective printing solution."

Get the Print You Want
Sony uses its BIONZ™ digital imaging processor in the DPP-FP95 printer to offer optimized performance with Sony's Cyber-shot® and a (alpha) DSLR cameras. Each printer can access data in the picture files created from Sony® digital still cameras and use this data to create the best print based on the settings used when the photo was taken. This processor also delivers more creative functions so you can add personal touches to your printed photos without the need for a PC or editing software.

Create and Share
Creating keepsakes and scrapbooks becomes quick, simple and fun with the intuitive user interface and the 3.6-inch adjustable LCD screen on the DPP-FP95 digital photo printer. New scrapbooking templates offer several different photo layouts and backgrounds so you can select what you like and let the printer do the work.

To quickly correct common photo problems, the auto touch-up feature corrects exposure, sharpens focus, removes red-eye and smoothes the skin tones of people in your photos.

To share high-definition resolution photos before printing, the DPP-FP95 features an HDMI output that allows connection to a Sony BRAVIA® HDTV or other compatible high-definition television set (HDMI cable sold separately).

Editing Made Simple
The DPP-FP95 digital photo printer features a filter function that allows the modification of the colors in your image. For instance, the cross filter function can make the lights in a photo more dramatic while the partial color filter function lets you keep the center of a photo in full color and remove the color in other areas of the photo.

The paint filter function adjusts the image to appear as if were printed on canvas, and the monochrome and sepia filters let you create a more artistic black and white image from a color photo. The fish-eye filter lets you add a new perspective to a portrait or landscape picture. In addition, all images can be easily enlarged, cropped, and rotated from the on-screen display.

Compatibility and Convenience
The DPP-FP75 model offers a new icon-based menu system on its large, 3.5-inch screen. This model has basic editing functions that allow you to enlarge, reduce, rotate and adjust the color of your photos before you print. It is compatible with several types of flash memory cards, including Memory Stick PRO™, Memory Stick PRO Duo™, SD Memory Card, MMC, and xD- Picture Card. The DPP-FP95 printer also supports Compact Flash® and Microdrive flash memory cards.

Both new models are compatible with most PictBridge®-enabled cameras. To ensure a continuous color tone and to protect your prints from fading, both units also use dye-sublimation technology with SuperCoat 2™ laminate, a durable coating that protects photos from water, heat and fingerprints.

Sony offers several print packs of high-quality paper so printing with the new photo printers costs as little as 30 cents per print.

Pricing and Availability
The DPP-FP95 and DPP-FP75 digital photo printers will be available in April for approximately $249.99 and $179.99, respectively. The SVM- F40P and the F120P printer paper packs are available for $29.99 and $44.99, respectively. Both printers and the print packs can be purchased online at sonystyle.ca or the Sony Store.

About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition.  Sony provides end-to-end solutions through products that include the market-leading Blu-ray player, BRAVIA televisions, Cyber-shot digital cameras, Handycam Camcorders, VAIO computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. 

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 79 Sony stores across Canada.

Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-a-Wish Foundation Canada, the United Way and Earth Day Canada. 

For more information contact:
Sony of Canada     
Candice Hayman                 
Public Relations Specialist   
(416) 718-5048     
candice_hayman@sony.ca