Press Release

TORONTO, ON – Sony of Canada Ltd. has unveiled its S-Frame brand of digital photo frames, offering vibrant LCD screens and stylish designs suitable for the living room, bedroom or office.

The new 9" DPF-V900, 7" DPF-V700 and 7" DPF-D70 digital photo frame models have WVGA resolution (800 x 480 pixels) along with 15:9 aspect-ratio screens to showcase your digital pictures with detail and clarity. Inside the black bezels of these thin frames is an advanced image processor that scales and displays images up to 48 megapixels, making the frames capable of handling photos taken with the most advanced digital cameras.

"Digital photo frames are a natural addition to our line of digital imaging products," said Michelle Seemann, Product Manager for Digital Imaging Peripherals at Sony of Canada Ltd. "Our new S-Frame brand of digital photo frames takes inspiration from the style and features of our Cyber-shot cameras and BRAVIA LCD televisions. They give consumers a beautiful way to showcase their memories."

The new frames offer convenient features such as 10 slide show variations, clock calendar views, and two index modes so you can preview several photos at once. You can also conserve energy by using the auto power on/off setting to program when you want the frame to turn on in the morning and off at night. Functions of the digital photo frame can be managed remotely using the included controller.

The 7-inch DPF-V700 and 9-inch DPF-V900 digital photo frames have 512MB of internal storage, while the 7-inch DPF-D70 model has 256MB of internal flash memory. In order to maximize internal memory, the models all offer an auto-resizing option that downsizes photos so you can store hundreds within the device and then return your memory card back to the camera.

Digital images can be loaded onto the internal memory of the digital photo frames from several types of flash memory cards, including Memory Stick PRO™, Memory Stick PRO Duo™, SD Memory Card, MMC, Compact Flash, Microdrive® and xD-Picture Card. Photos can also be transferred to the frames via the USB cable from a personal computer or digital camera.

Now you can share and view your photos on the big-screen, in Full HD. The DPF-V900 and DPF-V700 digital photo frames feature an HDMI output, allowing them to be connected directly to compatible HDTV sets via an HDMI cable, sold separately. Both models are also Bluetooth®-enabled. Using a Bluetooth adaptor, sold separately, the frames can import images wirelessly from a Bluetooth-device such as a mobile phone.

All three S-Frame models support JPEG and RAW (SRF, SR2, ARW) image file formats. The DPF-V900 and DPF-V700 frames also support TIFF and BMP file formats. These two models also feature Sony's Bionz™ processor with face detection technology for faster processing speeds, as well as in-frame photo correction like focus enhancement, red-eye corrections and exposure adjustment.

The DPF-V900, DPF-V700 and DPF-D70 digital photo frames will be available for $279.99, $229.99 and $169.99, respectively. All three will be available in March and can be purchased online at www.sonystyle.ca or the Sony Store.

About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition.  Sony provides end-to-end solutions through products that include the market-leading Blu-ray player, BRAVIA televisions, Cyber-shot digital cameras, Handycam Camcorders, VAIO computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. 

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 79 Sony stores across Canada.

Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-a-Wish Foundation Canada, the United Way and Earth Day Canada. 

For more information contact:
Sony of Canada     
Candice Hayman       
Public Relations Specialist   
(416) 718-5048     
candice_hayman@sony.ca