"The new a (alpha) lenses include the most innovative technologies that give the a (alpha) user the best possible tools to take the highest quality photographs," says David Oyagi, Product Manager for DSLR cameras and Memory Stick media at Sony of Canada. "Both models offer great speed and precision and produce outstanding photos, even when in less than ideal lighting conditions."
Co-developed with Carl Zeiss®, the SAL2470Z model is a wide angle 24-70mm zoom lens with a large f/2.8 aperture, ideally suited for discerning landscape and portrait photography. Constructed of 17 elements in 13 groups, with two aspheric elements and two extra-low dispersion elements, this lens exhibits excellent contrast and center-to-edge resolution. The exclusive Carl Zeiss T* (T star) coating technology provides higher light transmission, and minimizes flare to produce images of luminous clarity, color and sharpness.
The SAL2470Z lens excels in difficult lighting circumstances thanks to the f/2.8 aperture, which remains constant throughout the focal length range. The nine-blade, circular iris is especially useful in controlling background defocusing in portrait and landscape images. Combined with Sony's in-camera Super SteadyShot® system, this lens is the only full-frame compatible large aperture standard zoom with the benefit of image stabilization available in the industry.
Quick and precise focusing is delivered by Sony's Super Sonic wave Motor (SSM) technology. This SSM system utilizes a solid-state focus drive motor that features silent, high-speed response with high-torque and fine rotational control – especially important for large, wide aperture lenses. A mode selector for manual and automatic focus as well as a focus hold control is provided on the lens barrel.
The SAL70300G lens incorporates the optical performance of Sony's G series in a compact and flexible telephoto zoom lens ideal for sports and portrait photography. Constructed of 16 elements in 11 groups, with one extra-low dispersion element, this lens offers superb contrast and sharpness across its wide focal length range.
The use of extra-low dispersion glass compensates for chromatic aberrations which challenge long telephoto zoom lens design, maintaining excellent optical characteristics from center to periphery. Internal focus construction not only realizes compact size, but also a close focusing capability of just 47 inches (1.2m), unusual for a lens of this focal length range.
Like the SAL2470Z, focus drive is provided by Sony's Super Sonic wave Motor (SSM) technology. Silent and highly accurate, the SSM system is ideal for providing larger lenses with the speed and rotational precision often required by telephoto shooting. To match auto focus operation to the situation, a focus range limiter can be set to a minimum distance of three meters. A lens barrel mounted focus hold button locks focus if desired.
The Vario-Sonnar T* 24-70mm f/2.8 ZA lens and the 70-300mm f/4.5-5.6 G lens will be available in the spring for an approximate MSRP of $1,899.99 and $999.99, respectively. Both lenses will be available at www.sonystyle.ca/dslr, the Sony store and authorized Sony dealers.
Editor's Notes: Camera performance is measured using Camera Imaging Product Association (CIPA) standards. The viewable area of LCD displays is measured diagonally.
About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray player, BRAVIA televisions, Cyber-shot digital cameras, Handycam Camcorders, VAIO computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.
Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.
With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 79 Sony stores across Canada.
Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-a-Wish Foundation Canada, the United Way and Earth Day Canada.
For more information contact:
Sony of Canada
Vice President, Marketing Communications