The 10.1-megapixel DSC-W170 and 8.1-megapixel DSC-W150 models feature Carl Zeiss® 5x optical zoom lenses with wide angles of view (28 mm – 140 mm and 30 mm – 150 mm, respectively) in addition to 2.7-inch LCD screens and eye-level viewfinders. Rounding out the series are the 8.1-megapixel DSC-W130 models and 7.2-megapixel DSC-W120/W110 units with 4x optical zoom and 2.5 inch LCD screens.
"The W-series cameras are fun to use and offer many of Sony's latest innovative technologies," says Sam Yip, product manager for digital imaging products at Sony of Canada. "Customers will be impressed with the look of the cameras and the quality of photos they produce."
From playful pink to sophisticated champagne gold and red, the lineup features a wider range of colour choices than what was available in previous models. Also new to the W-series cameras is Sony's "smile shutter" mode, which automatically captures an image when a subject smiles – without having to press the shutter button. This function even lets the photographer prioritize adult or child faces to capture photos only when the intended subjects smile.
Smart Technology to Capture Better Photos
Each of the new W series models includes Sony's improved face detection technology, which, like the smile shutter technology, can now distinguish between the faces of children and adults. By simply selecting "child priority" or "adult priority," the camera will detect up to eight faces in the camera frame and optimize focus, exposure, white balance and flash control.
The W170 and W150 cameras feature new intelligent scene recognition (iSCN) technology, which allows the camera to automatically select the optimal scene mode for a variety shooting situations. In advanced iSCN mode, the camera will take a photo based on the user's settings. If the camera determines that another setting would yield better exposure, it will automatically take a second photo with that setting. The user ultimately has two images to choose from.
Powerful Features for Outstanding Images
The W-series incorporates a number of powerful features, including: Sony's D-Range Optimizer to retrieve picture detail in photos with harsh highlights or dark shadows; semi-manual focus that allows photographers to select the focusing distance based on a subject's location; an improved auto focus system that includes macro ranges; high sensitivity settings up to ISO 3200; in-camera editing functions such as "unsharp mask" to sharpen images; and Super SteadyShot optical image stabilization in W120/130/150/170 lineup.
Enhanced Playback Options
The W170 and W150 units are equipped with advanced image management functionality. Filtering options allow photos to be searched by date and smile. Images can be viewed by date or in a helpful calendar view, and organized in the cameras' "favorites" folder for quick retrieval of beloved images.
The slideshow function of W170 and W150 has also been upgraded. Photos can be selected using the same advanced filtering options available in playback mode and transitions have been improved through the application of face detection technology. Now the subjects can take center stage as the slideshow moves through sophisticated pans, fades and wipes. Improvements to the background music function include a choice of more tracks, longer songs, and multiple tracks for larger slideshows.
To view the images in 1080 high-definition resolution, the user can simply connect each of the cameras to a compatible HDTV set via HD component cable or Sony's HD Cyber-shot Station® cradle (both sold separately).
The DSC-W110 will be available in silver and black for approximately $220 in May. The DSC-120 camera will be available with colourful design such as in pink and silver. It will be in store in March for approximately $250. The DSC-W130 model will be offered in pink, black and silver in March for an MSRP of $280. The DSC-W150 and DSC-W170 models will retail in sophisticated champagne, red, black and silver in April for approximately $300 and $330, respectively. The new models can be purchased online at sonystyle.ca, Sony Stores and authorized dealers nationwide.
About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray player, BRAVIA televisions, Cyber-shot digital cameras, Handycam Camcorders, VAIO computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.
Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.
With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 79 Sony stores across Canada.
Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-a-Wish Foundation Canada, the United Way and Earth Day Canada.
For more information contact:
Sony of Canada
Vice President, Marketing Communications