Press Release

January 30, 2008

Sony's Cyber-shot DSC-T300 Camera combines function with style

Toronto, ON – Sony of Canada Ltd. is taking the wraps off a new 10.1-megapixel Cyber-shot® DSC-T300 digital camera that features a stylish, ultra-compact design and clever functionality that helps photographers ensure every photo is picture-perfect.

The new model incorporates Sony's new intelligent scene recognition (iSCN), a technology that allows the camera to analyze shooting conditions and automatically select the optimal settings for the best photo results. In iSCN mode, the camera can automatically detect up to five scenes, and choose the best setting for the situation.

In advanced iSCN mode, the camera will shoot using the user's settings and then will automatically step in and take a second shot with optimized settings. If the camera determines that the user's settings are best, then a second photo is not taken.

"We're aiming to make cameras smarter," says Sam Yip, product manager for digital imaging products at Sony of Canada. "The T300 camera goes beyond face detection and incorporates other functions that help customers capture their best photos automatically."

The unit integrates a wide (16:9), 3.5-inch touch screen Clear Photo LCD PlusTM LCD screen for easy navigation and framing; a Carl Zeiss® 5x optical zoom lens; Super SteadyShot® image stabilization, high sensitivity settings up to ISO3200 and a powerful Bionz™ processing engine, help combat blurry photos.

More Intelligent Features
The camera's updated face detection technology can differentiate between the faces of children and adults. By simply selecting "child priority" or "adult priority," the camera will automatically detect up to eight faces in the camera frame, adjusting focus, exposure, white balance and flash for the subjects that matter most.

Sony has applied a similar advancement to its "smile shutter" technology, an intelligent camera function that captures smiles automatically by searching for facial movements related to smiles and laughs. Capable of detecting multiple smiles instead of only one, users can apply "child priority" or "adult priority" in smile shutter mode to capture photos only when the intended subjects smile.

New controls on the T300 include: semi-manual focus, which lets the user set the focus range and an improved auto focusing system that covers macro ranges in auto mode. The addition of Sony's D-Range Optimizer Plus mode uses a higher image correction algorithm to retrieve more picture detail in bright highlights and dark shadows caused by high-contrast shooting; resulting in more accurate, real-to-life photos.

Organize and Playback Images in Style
As storage capacities on Memory StickDuo™ and Memory Stick PRO Duo media cards increase, options for easily organizing, accessing and playing back photos is more of a priority to digital camera users. The T300's new internal database allows for advanced filtering so that users are later able to search for photos by date and smile. Images can also be viewed in chronological order, displayed in a helpful calendar view and organized in the camera's "favorites" folder.

To view images in stunning 1080 HD resolution slideshows, the DSC-T300 can be easily connected to a compatible HDTV set. The slideshows can consist of up to eight tracks (a total of five minutes in length) of the user's favourite background music. Uploading can be done via USB, and multiple tracks can be utilized for longer slideshows set to music.

The DSC-T300 camera replaces the DSC-T200 model and will be available in March in red, black and silver for approximately $480. The camera and a range of accessories can be purchased online at sonystyle.ca, at the Sony Store or at authorized dealers nationwide.

About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition.  Sony provides end-to-end solutions through products that include the market-leading Blu-ray player, BRAVIA televisions, Cyber-shot digital cameras, Handycam Camcorders, VAIO computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. 

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 79 Sony stores across Canada.

Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-a-Wish Foundation Canada, the United Way and Earth Day Canada. 

For more information contact:
Sony of Canada     
Tony Smith       
Vice President, Marketing Communications  
(416) 495-3707     
tony_smith@sony.ca 

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