Press Release

January 15, 2008

New Sony Mini DV Tape Camcorders Suit The Needs of Family Videographers

Easy-to-use Handycam camcorders perfect for first-time camcorder

Toronto, ON – Sony this week announces three mini DV Handycam® models with feature sets. With Carl Zeiss® lenses and easy-to-use features, the DCR-HC62, DCR-HC54 and DCR-HC52 are affordable options for the first-time camcorder owner looking for a camera that provides exceptional video and picture quality.

The new DCR-HC62 camcorder integrates a 25x optical Carl Zeiss® Vario-Tessar® zoom lens and a 1-megapixel CCD imager that provides excellent video and 1-megapixel digital still photos. For easy framing and viewing of footage, the model is equipped with a 2.7-inch wide (16:9) LCD touch panel screen. It has a Memory Stick PRO Duo™ media for easy management of photos, as well as a USB port for transferring video to a compatible PC and other devices.

For the consumer that wants to catch every last detail, the DCR-HC52 model integrates a powerful 40x optical Carl Zeiss Vario-Tessar® zoom lens that can easily zoom onto distant subjects with minimal loss of picture quality. It has a 680K-pixel CCD imager and a 2.5-inch LCD touch panel screen. The DCR-HC54 comes with a USB port, USB cable and a PC application software for transferring video to compatible PCs and other devices.
All mini DV models include a helpful, on-screen usage guide that explains the menu functions, Super SteadyShot® image stabilization for smoother video, and color viewfinders.

"These camcorders are  perfect for families who are either looking to buy their first camcorder  or are currently using a mini DV camcorder and enjoy video editing with tape," says Mio Ozawa, marketing  manager, Sony of Canada. "Having a good quality camcorder doesn't have to be confusing or include complex features."

The new DCR-HC62, DCR-HC54, and DCR-HC52 models will be available for retail in February for an approximate MSRP of $379, $349 and $329, respectively. All models can be purchased with a full array of accessories online at sonystyle.ca or the Sony Store.

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Editor's Note: Viewable area of LCD screens is measured diagonally.

About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition.  Sony provides end-to-end solutions through products that include the market-leading Blu-ray player, BRAVIA televisions, Cyber-shot digital cameras, Handycam Camcorders, VAIO computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. 

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 79 Sony stores across Canada.          
Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-a-Wish Foundation Canada, the United Way and Earth Day Canada. 

For more information contact:
Sony of Canada     
Tony Smith       
Vice President, Marketing Communications  
(416) 495-3707     
tony_smith@sony.ca 

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