Press Release

TORONTO, ON – Expanding on the commitment to the customer, Sony of Canada today unveiled a new customization program that enables Canadian consumers to create their own personal VAIO® computers. Available exclusively online at Sony Style (www.sonystyle.ca), the Custom to Order (CTO) program allows for complete personalization by providing VAIO consumers with a variety of options that can be incorporated into the design of their notebook. Through an easy-to-use interface, customers are able to choose the specific components that are most applicable to them before purchasing their computer. This option results in the perfect set of features for each individual's notebook

"CTO provides consumers with the ideal computing solution," says Puneet Jain, Director, IT marketing, for Sony Canada. "It allows them to create and configure their notebook computer and enables them to have control over the features that meet their needs and requirements. We have incorporated some unique elements into the Sony CTO program that allows further personalization beyond the conventional. This, combined with our unique selection of stylish and slim VAIO notebook designs, creates a perfect combination of form and function. "

The program will also be available in the near future at the Sony Store and can be applied to current VAIO CR, FZ and SZ series notebooks.

Every aspect of the new CTO VAIO can be tailored specifically to meet consumers' preferences. While engraving options on all of the models enhance the personalization aspect, the CTO CR series leverages Sony's colourful, sleek and compact design. This provides a variety of colours to choose from that match each customer's personality.

A variety of software and program options ensures that there's more to the CTO VAIO than meets the eye. Through Sony Style's CTO program, customers can choose from a number of hardware and software components that answer their individual computing needs. These options include, but are not limited to, the choice of optional batteries for varying power needs and a range of graphic card options for the ultimate multimedia experience. Other features include Sony's XBRITE™ LCD screen that provides an incredibly bright viewing picture and is a unique environmentally friendly option that helps consumers better manage power consumption.

The CTO program demonstrates Sony of Canada's continued efforts to provide exceptional products and services in addition to strong customer service to Canadian consumers. The CTO VAIOs are available now at www.sonystyle.ca.

About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition.  Sony provides end-to-end solutions through products that include the market-leading Blu-ray player, BRAVIA televisions, Cyber-shot digital cameras, Handycam Camcorders, VAIO computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. 
 
With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorized dealers and 79 Sony stores across Canada. 

Sony Canada is proud to support the communities in which it operates through corporate sponsorships of organizations that include the Make-a-Wish Foundation Canada, the United Way and Earth Day Canada. 

About Bell
Bell is Canada's largest communications company, providing consumers with solutions to all their communications needs, including telephone services, wireless communications, high-speed Internet, digital television and voice over IP. Bell also offers integrated information and communications technology (ICT) services to businesses and governments, and is the Virtual Chief Information Officer (VCIO) to small and medium businesses (SMBs). Bell is proud to be a Premier National Partner and the exclusive Communications Partner to the Vancouver 2010 Olympic and Paralympic Winter Games. Bell is wholly owned by BCE Inc. For information on Bell's products and services, please visit www.bell.ca. For corporate information on BCE, please visit www.bce.ca.

For more information contact:
Sony of Canada                                                              Silverhammer Public Relations
Tony Smith                                                                       Joanne Elson
Vice President, Marketing Communications              Account Executive
(416) 495-3707                                                               (416) 324-2024
tony_smith@sony.ca                                                      joanne_elson@silver-hammer.com