Press Release

August 24, 2007

Big Zooms come in Small Packages with the New Sony Cyber-shot H-SeriesCamera

Toronto, ON – For parents looking to capture and re-live their children's back-to-school memories, Sony is introducing a super-zoom digital camera small enough to carry to any school activity. The new 8-megapixel Cyber-shot DSC-H3 camera has a powerful 10x optical zoom lens for those close-up shots no one wants to miss, and yet features a super compact form so the camera can be taken along anywhere.

The DSC-H3 model features a high-definition component output, putting a high-resolution spin on the family slideshow. By connecting the new camera to any HDTV set with Sony's VMC-MHC1 high-definition component cable (sold separately), families can see their digital photos the same way they watch their favorite TV shows – in full 1080 HD resolution. The camera is equipped with a built-in slide show function to view photos, complete with transitions choreographed to a choice of programmed music clips or by personally adding musical favourites.

When the camera is connected to a new Sony BRAVIA® television, photos are optimized for television viewing with Sony's new "Photo TV HD" mode. This mode brings the look of actual printed photography to the television set, reproducing high-quality digital photos by fine-tuning image parameters, like sharpness, gradation and color specifically for photographs.

Designed to Capture Great Photos
The DSC-H3 model includes a variety of features to ensure parents can document their kids' activities, from football games to dance recitals and spelling bees. To begin, the new camera features a powerful Carl Zeiss ® 10x optical zoom lens, which makes it ideal for capturing every expression when shooting little stars from the audience. It also includes a long-range flash that lights up subjects farther from the camera. For group shots, moms and dads will appreciate the face detection technology. It identifies up to eight faces in the camera's 2.5-inch LCD screen, and automatically adjusts for correctly exposed, sharp photos.

To capture every touchdown, the high-zoom camera also includes Sony's advanced sports shooting mode, which combines high shutter speed shooting and intelligent continuous auto-focusing. The camera will quickly focus on fast-moving subjects by predicting where they will be in the frame. This technology also helps to reduce shutter lag – the time it takes for the camera to focus and shoot.

To reduce chances of blurry photos, the H3 model incorporates Super Steady Shot® optical image stabilization that minimizes blur caused by camera shake. This is an important feature when shooting at slow shutter speeds at full zoom. The unit's high sensitivity (up to ISO 3200) will also capture well-exposed, natural-looking photos, even in challenging low-light conditions.

Equipped with Sony's Dynamic Range Optimizer, originally developed for the Alpha digital SLR system, the new camera can analyze captured image data, and instantly determine the best exposure and tonality of each picture before JPEG compression. Other helpful in-camera functions include red-eye correction and photo retouching effects with filters.

The Sony Cyber-Shot DSC-H3 camera will ship in September for about $380 and will be offered in silver and black. Optional accessories will include wide and telephoto conversion lenses, filters, batteries, travel chargers, sports packs and cases. Further information is available through www.sony.ca, www.thesonystore.ca, or www.sonystyle.ca.


About Sony of Canada Ltd.
Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation of Tokyo, Japan, a world leader in the manufacture and marketing of electronic and computer products for consumer, business, electronics publishing and multimedia applications on a global scale. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,000 employees support 79 Sony stores and a network of more than 500 authorized dealers across Canada.

For more information contact:
Sony of Canada
Tony Smith
Vice President, Marketing Communications
(416) 495-3707
tony_smith@sony.ca

Silverhammer Public Relations
Michelle Cowan Lefler
Counsellor
(416) 324-2024
michelle_lefler@silver-hammer.com


Editor's Note: The viewable area of LCD displays is measured diagonally

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