Press Release

July 20, 2007

New Net-Sharing Cam Focuses On Social Networkers

TORONTO, ON — Sony is responding to the rise of user-generated content on the Internet with a new, pocket-sized Net-sharing CAM, designed for social networkers and video bloggers who frequently upload video and images to the web. With more than 230 million videos viewed online and more than 150,000 uploaded daily, according to YouTube™, video sharing is fast becoming as popular as photo sharing.

The new NSC-GC1 Net-sharing CAM weighs just about five ounces and can fit into any pocket with ultra-portable dimensions (1 3/16" wide by 4 1/8" tall by 2 1/4" deep). The NCS-GC1 seamlessly uploads short video clips to the web, and snaps print-quality, 5-megapixel digital still photos. The model can record on a Memory Stick ProDuo media card and can hold about five hours of web-ready video footage when recording with the default settings on a 2GB media card.

"The Net-Sharing CAM was developed as an everyday communication device," said Mio Ozawa, product manager, Sony of Canada. "This new product offers the perfect ‘shoot and upload' solution for social networkers and video bloggers. The Net-sharing CAM can be personalized to share short video clips and photos online in just a few simple steps."

Ready to Shoot and Share
The Net-sharing CAM shoots video in the "web-ready" MPEG-4 recording format, with selectable picture qualities ranging from QVGA/15 frames per second to VGA/30 frames per second, which can be viewed on televisions. It sports a distinctive "sharemark" button so users can easily "tag" or select video and photos they want to upload.

The Net-sharing CAM is pre-loaded with PMB Portable software. This user-friendly application automatically runs when the device is connected to a compatible PC via the supplied USB cable, and will recognize "tagged" videos and photos. Because the unit pre-formats videos for popular web-sharing sites, it is easy to access videos and post them online, without having to down-convert or manipulate the footage beforehand.

For the ultimate in ease of upload, the PMB Portable pre-loaded software has pre-programmed menu buttons for direct publishing to web sharing sites, such as Crackle™. The built-in software can also be programmed for the web sites of choice or even for a personal blog or "vlog."

Picture Motion Browser™ software is also supplied for those who would prefer an extended version of the application to run directly from a personal computer. Additionally, this version makes it possible to quickly edit and store footage, based on preferences. Bundled driver software is also included so the device can double as a live web cam.

Designed to be sleek and intuitive, the Net-sharing CAM sports separate buttons for movies and photos, eliminating the need to select specific modes before shooting. It has a built-in flash, 4x digital zoom and a 2.4-inch color LCD screen. Powered with rechargeable Lithium-ion technology, the model has a battery life of about 90 minutes (depending on recording conditions).

The Sony Net-sharing CAM will be available at www.sonystyle.ca, at the Sony Store and at authorized dealers in September for about $299.

-30-

For further information, please visit http://sony.ca/, http://www.thesonystore.ca/, or http://www.sonystyle.ca/

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation of Tokyo, Japan, a world leader in the manufacture and marketing of electronic and computer products for consumer, business, electronics publishing and multimedia applications on a global scale. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,000 employees support 79 Sony stores and a network of more than 500 authorized dealers across Canada.

For more information contact:

Silverhammer Public Relations
Michelle Cowan Lefler
Counsellor
(416) 324-2024
michelle_lefler@silver-hammer.com

Editor's Note: Not all devices with a USB 2.0 connector will communicate with each other due to chipset variations. The viewable area of LCD screens is measured diagonally.

[back to press release]

PRIVACY CODE | LEGAL TERMS & CONDITIONS | MBNA SONY CARD | CAREERS