Press Release

CALGARY, Alberta -- Sony of Canada Ltd., Canada's leading electronic and computer products solutions provider for consumers and business, today announced it has opened a new and unique Sony store at the Westhills Towne Centre -- a power centre concept store devoted to providing its customers with the latest home entertainment and Information Technology solutions.

To help kick-off the latest Calgary location in style, all visitors to the WestHills Towne Centre this coming Saturday, June 3, between noon and 4 p.m. will have the opportunity to get their photograph taken free-of-charge with the Canadian Football League's Grey Cup trophy as well as with Calgary Stampeders legend Jaime Crysdale and cheerleader representatives from the team. Radio Station Country 105 will also be live onsite, sharing information about the latest Sony products and services with listeners and interviewing local celebrities.

Using soft colour tones and contemporary materials, the latest Sony store offers consumers an interactive shopping experience in a warm and comfortable environment. For example, visitors to the newest of more than 77 Sony stores across Canada will find a home theatre section, rather than one area devoted to Sony's market share-leading WEGA televisions and another focused solely on its market share-leading DVD Dream Systems. Similarly, customers can browse through a digital camera solutions area, rather than having to visit one area devoted to Sony's style-leading Cyber-shot digital cameras and another built around the Company's innovation-leading photo printers.

"With the advent of High-Definition television technology and a growing desire by Canadians to have a cinema-like experience in their homes, Sony is the clear leader, providing them with a one-stop, total entertainment solution experience at the Sony store," said Barry Crystal, Vice President, Retail Division, Sony of Canada Ltd. "Customers no longer have to figure out for themselves how to put together a home entertainment solution or a home digital photo studio, for example. At the Sony store, we show them how it all fits together – and how we can put it together for them, if that's what they want."

The 5,000-square foot Sony store is located at Westhills Towne Centre, 600 Stewart Green SW, Calgary, Alberta T3H 3C8. The telephone number is (403) 217-7056. The store manager is Salim Ladha.

About the Sony store

The Sony store (Maison Sony in Quebec) is a unique national chain of home entertainment stores owned and operated by Sony of Canada Ltd. Currently, with more than 77 stores across Canada fully dedicated to the Sony brand, the Sony store is the consumer's window to the world of Sony innovation. The Sony stores feature a broad selection of Sony products including Cyber-shot® digital cameras; Handycam? camcorders; VAIO? PCs; WEGA™ and BRAVIA™ televisions; PlayStation® entertainment consoles and software; and Walkman??portable audio products.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation of Tokyo, Japan, a world leader in the manufacture and marketing of electronic and computer products for consumer, business, electronics publishing and multimedia applications on a global scale. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,000 employees support 77 Sony stores and a network of more than 500 authorized dealers across Canada.

For further information, please visit us at www.sony.ca, www.thesonystore.ca, www.sonybiz.ca or www.sonystyle.ca, Sony's product information and e-commerce Web site, or contact:

John B. Challinor II   APR    
General Manager, Advertising   
& Corporate Communications    
Sony of Canada Ltd.     
(416) 495-3740     
john_challinor@sony.ca

Shawna Rossi
Senior Counsellor
Technology Practice
Silverhammer Public Relations
(416) 324-2024, Ext. 3 
shawna_rossi@silver-hammer.com