Press Release

TORONTO, Ontario -- Sony of Canada Ltd., Canada's leading electronic and computer products solutions provider for consumers and business, today announced details of a limited time promotion that will afford those customers who purchase selected marketshare-leading DVD Handycam camcorders up to five bonus Sony 8cm. (centimetre) DVD+RW discs with  AccuCORE technology by mail-in rebate.

Effective June 1 to July 31, 2006, inclusive and while quantities last, consumers who buy a DCR-DVD105 DVD Handycam camcorder will receive two Sony 8 cm. DVD+RW discs by mail-in rebate. Similarly, consumers who purchase a DCR-DVD205, DCR-DVD305, DCR-DVD405 or DCR-DVD505 DVD Handycam camcorder will receive five Sony 8 cm. DVD+RW discs by mail-in rebate.

"The DVD Handycam family is Canada's best-selling camcorder technology," said Samuel Yip, Product Manager, Handycam Camcorders, Consumer Audio Visual/Information Technology Group, Sony of Canada Ltd. "Just in time for school graduation and Summer vacation, the value associated with purchasing a DVD Handycam has been enhanced with this mail-in rebate offer."

AccuCORE technology is the latest development in DVD media, delivering enhanced recording precision and playing choices. As the world leader in optical technology, Sony has developed and optimized optical formats. With AccuCORE, the standard of quality is again raised, thanks to its optical organic dye and improved molding and bonding process.

The qualifying DVD Handycam camcorders have manufacturer's suggested retail prices (MSRPs) starting at $649.99. Sony 8 cm. DVD+RW discs have MSRPs of $11.99 each.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation of Tokyo, Japan, a world leader in the manufacture and marketing of electronic and computer products for consumer, business, electronics publishing and multimedia applications on a global scale. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,000 employees support 77 Sony stores and a network of more than 500 authorized dealers across Canada.

For further information, please visit us at www.sony.ca, www.thesonystore.ca, www.sonybiz.ca or www.sonystyle.ca, Sony's product information and e-commerce Web site, or contact:

John B. Challinor II   APR    
General Manager, Advertising   
& Corporate Communications    
Sony of Canada Ltd.     
(416) 495-3740     
john_challinor@sony.ca

Shawna Rossi
Senior Counsellor
Technology Practice
Silverhammer Public Relations
(416) 324-2024, Ext. 3 
shawna_rossi@silver-hammer.com