Press Release

"Our heritage is in display and in developing products that produce extremely high levels of image quality and resolution, from consumer High-Definition televisions to top-of-the-line digital projectors," said Raj Rawana, Vice President, Marketing & Sales, Broadcast Communication Solutions Group, Sony of Canada Ltd. "The resources we've dedicated to our display group should benefit our professional customers as they continue to move into multi-format and high-definition workflows."

New flat-panel LCD and Plasma displays join Sony's portfolio of LCD business projectors, LUMA™ LCD professional monitors, BVM-A Series CRT monitors and SXRD™ 4K large venue projectors. The result is a wide variety of solutions designed to meet nearly any type of presentation requirement for professionals in markets encompassing broadcasting, healthcare, houses-of-worship, government and education, among others.

 "We offer personal displays that provide the flexibility and performance needed for use as a non-linear editing workstation GUI, a back-office PC, or for automation systems," said Mr. Rawana. "Our public displays are designed for digital signage applications in retail spaces, hospitality environments, sports arenas, entertainment venues, medical applications and even high-altitude installations. With the addition of HD resolution, the signage potential becomes even more dynamic."

Sony's presence in the large-venue market has also been strengthened by the continued acceptance of its SXRD 4K projection technology, which offers more than four times the resolution of current high-definition home theater systems.

Already gaining traction in the digital cinema industry, the 4K technology is also making in-roads as a display medium for universities, medical applications, lecture halls, and research facilities to conduct educational discussions, analytical viewings, scientific visualization and flight simulation.

"Our goal is not only to sell products," said Mr. Rawana, "but to also follow-up each sale with comprehensive service and support. We are well-equipped to do more than just meet and respond to market needs. Now we can anticipate needs and deliver solutions our customers really want."

About The Broadcast Communication Solutions Group

The Broadcast Communication Solutions (BCS) Group is a division of Sony of Canada Ltd., headquartered in Toronto, Ontario. BCS Group markets and supports Sony's full range of broadcast, professional video and audio equipment, including high definition video, interactive and security applications for the broadcast, production, business, industry, government, medical and education sectors through a network of authorized systems integrators.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation of Tokyo, Japan, a world leader in the manufacture and marketing of electronic and computer products for consumer, business, electronics publishing and multimedia applications on a global scale. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,000 employees support 77 Sony stores and a network of more than 500 authorized dealers across Canada.

For further information, please visit us at http://sony.ca/, http://www.thesonystore.ca/, http://www.sonybiz.ca/ or http://www.sonystyle.ca/, Sony's product information and e-commerce Web site, or contact:

John B. Challinor II   APR    
General Manager, Advertising   
& Corporate Communications    
Sony of Canada Ltd.     
(416) 495-3740     
john_challinor@sony.ca    

Shawna Rossi
Senior Counsellor
Technology Practice
Silverhammer Public Relations
(416) 324-2024, Ext. 3
shawna_rossi@silver-hammer.com