Press Release

August 1, 2006

SONY UNVEILS WIRELESS STREAMING MUSIC PLAYER

TORONTO, Ontario -- Sony of Canada Ltd., Canada's leading electronic and computer products solutions provider for consumers and business, today announced a wireless streaming music player and 2.1 channel home theatre system.

The Sony CPF-IX001 wireless streaming music player is compact in size, offering high-powered micro-speakers and a subwoofer. The device can be easily networked with a personal computer and a wireless 802.11 b/g access point for direct playback of music stored on a hard drive.

Additionally, the unit is Sony's first to include a power line transmission technology, transferring both power and audio signals over the same cable. The player is compatible with a variety of popular music download services.

Sony also unveiled the DAV-X1V 2.1 front surround Platinum DVD Dream® System offering a five-disc DVD/CD/SA-CD changer and the latest in video upscaling technology and affording consumers less wires and more space. The unit also includes Digital Cinema Auto Calibration (DCAC), HDMI interface and Sony's S-Force® Front Stage Surround technology for realistic simulated surround sound.

"Digital music downloads are skyrocketing and not all consumers are organizing their music collection on their PCs," said Mahesh Sharma, Product Manager, Home Audio, Home Theatre & Home Video Products, Consumer Audio Visual/Information Technology Group, Sony of Canada Ltd. "Featuring less wires and affording consumers more space, our wireless streaming music system lets them listen to content stored on their PCs all over their homes or apartments. The system is compact enough to fit in a kitchen or on a nightstand, yet still fills a room with powerful sound."

Consumers can now enjoy iTunes, Windows Media Audio and other music file types, stored on their PCs in the home, with the CPF-IX001 wireless streaming music system. After loading the supplied M-crew software, the product just needs power, an 802.11 b/g access point, and an Ethernet connection, automatically configuring to a home network.

Once connected to the network, the device creates its own unique Internet Protocol (IP) address. Consequently, if multiple players are stationed around the house they can simultaneously stream music from the networked PC wirelessly.

Additionally, the system automatically searches for music files when connected to a network for simple content navigation by disc, artist and genre. The player also provides play list creation that can be accessed via remote control.

The wireless streaming music player is Sony's first to use a power line transmission technology. The process provides power to both the main unit and its subwoofer while transmitting audio signals to the subwoofer. As a result, the product was designed with a small footprint for placement almost anywhere in the home.

The system also features Sony's S-Master® digital amplifier providing superior sound from its compact speakers. Other features include an audio input and remote control.

The wireless streaming music system will be available in September at a manufacturer's suggested retail price (MSRP) of $399.99.

The DAV-X1V Platinum DVD Dream System is a front surround sound system delivering the most advanced home theatre experience from two speakers and a subwoofer.

Capitalizing on the company's S-Force Pro Front Surround technology, the system reproduces a convincing sense of distance and space from a 2.1 channel speaker configuration, providing a true surround sound experience without the need for rear speakers.

This five-disc DVD/CD/SA-CD home theater system includes Sony's 32-bit S-Master digital amplifier for powerful sound and video upscaling to 720p/1080i using its HDMI interface and a compatible TV. Additionally, the system comes with connectivity for a portable audio player, a remote control and newly designed speakers that add a refined tweeter providing for more accurate and powerful music reproduction.
The system is built for easy set-up and configuration. In addition to only needing a single-wire speaker connection and power cord, the system provides Sony's DCAC technology. DCAC automatically configures the speakers, ensuring optimal speaker settings for your living room, measuring, and then automatically adjusting for speaker placement, distance and delays using a supplied microphone. Coaxial and optical digital inputs, component output, two composite A/V inputs and single composite and S-Video outputs are also available on the unit.

The Platinum DVD Dream System will be available later this month at an MSRP of $1,499.99.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation of Tokyo, Japan, a world leader in the manufacture and marketing of electronic and computer products for consumer, business, electronics publishing and multimedia applications on a global scale. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,000 employees support 77 Sony stores and a network of more than 500 authorized dealers across Canada.

For further information, please visit us at http://sony.ca/, http://www.thesonystore.ca/, http://www.sonybiz.ca/ or http://www.sonystyle.ca/, Sony's product information and e-commerce Web site, or contact:

John B. Challinor II   APR
General Manager, Advertising
& Corporate Communications 
Sony of Canada Ltd. 
(416) 495-3740
john_challinor@sony.ca

Shawna Rossi
Senior Counsellor
Technology Practice
Silverhammer Public Relations
(416) 324-2024, Ext. 3
shawna_rossi@silver-hammer.com

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