Press Release

The Sony BRAVIA flat-panel LCD TV, Canada's favourite flat-panel TV technology, now features six new Full HD 1080 models in 40- and 46-inch screen sizes as well as seven 1366 X 768 pixels WXGA screen resolution models, including one 46-inch, two 40-inch, two 32-inch, one 26-inch and one 23-inch set.

"Our BRAVIA flat-panel LCD TV's offer superior picture quality and unlock the power of the HD experience with more than five times the number of pixels compared to enhanced-definition flat-panel plasma televisions," said Patrick Lapointe, Marketing Manager, Consumer Display Products, Consumer Audio Visual/Information Technology Group, Sony of Canada Ltd. "Paired with our forthcoming Blu-ray Disc™ player, consumers will see a level of HD video unmatched in home theatre."

Stunning picture quality is not the only feature that sets the BRAVIA flat-panel LCD TV line apart. The new XBR® models feature an elegant floating glass design that is sure to inspire interior decorators to rethink the modern home.

"BRAVIA flat-panel LCD TV's were designed with the critical eye in mind," explained Mr. Lapointe. "The art of building a television is not limited to the components inside but also the aesthetic beauty that completes the package as these new models attest."

BRAVIA XBR Series

The new BRAVIA XBR models feature 1920 X 1080 screen resolution, BRAVIA Engine Pro™ and three HDMI inputs with 1080p capability.  However, two models -- the 46-inch KDL-46XBR2 and 40-inch KDL-40XBR2 -- feature a silver bezel with an elegant floating glass design.

These models also feature a state-of-the-art audio package, built-in ATSC tuner, personal computer input, two HD component, one S-video and three composite inputs.

The BRAVIA KDL-46XBR2 and KDL-40XBR2 models will be available later this month. They will be available at MSRPs of $5,499.99 and $4,499.99, respectively.

Rounding out the BRAVIA XBR line is the 32-inch KDL-V32XBR2 model featuring a 1366 X 768 screen resolution. It is equipped with Sony's BRAVIA Engine™ and Live Color Creation, which delivers a sharp and rich picture from both SD and HD sources.

The set's narrow, two-tone, black and silver bezel incorporates invisible bottom speakers with SRS-TruSurroundXT™ and BBE Digital Enhancement technology.

Other features include a built-in ATSC tuner, single HDMI and PC inputs, as well as two HD components, two S-video and three composite inputs.

The BRAVIA XBR KDL-V32XBR2 set ships in September and will have an MSRP of $2,399.99.

BRAVIA V2500 Series

Next in the BRAVIA line is the V2500 Series, including the 46-inch KDL-46V2500 and 40-inch KDL-40V2500. These 1920 X 1080 native HD resolution models are equipped with two HDMI inputs with 1080p capability and the BRAVIA Engine and Live Color Creation technologies.

The black bezel, V2500 models feature a space-saving bottom speaker design that helps the sets fit easily into existing AV cabinets.

Other features include a digital amplifier with SRS-TruSurround XT and BBE Digital Audio Enhancement technologies for high-quality sound, a PC input, two HD components, two S-video and three composite inputs.

The BRAVIA V2500 KDL-46V2500 and KDL-40V2500 models will ship in late September.

BRAVIA S-Series

Finally, the BRAVIA S-Series flat-panel LCD TV will include the 40-inch KLV-40S200A, the 32-inch KLV-32S200A, the 26-inch KLV-26S200A and the 23-inch KLV-23S200A. These models feature a 1366 X 768 pixels screen resolution. They are equipped with Sony's BRAVIA Engine, bottom speakers with SRS-Tru Surround XT, single HDMI and personal computer inputs as well as two component, two S-Video and three composite inputs.

The BRAVIA KLV-40S200A, KLV-32S200A, KLV-26S200A and KLV-23S200A models, which come in a sleek, compact silver design, will be generally available in September at MSRPs of $2,999.99, $1,899.99, $1,499.99 and $1,299.99, respectively.

About Sony of Canada Ltd. 

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation of Tokyo, Japan, a world leader in the manufacture and marketing of electronic and computer products for consumer, business, electronics publishing and multimedia applications on a global scale. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,000 employees support about 78 Sony stores and a network of more than 500 authorized dealers across Canada.

For further information, please visit us at http://sony.ca/, http://www.thesonystore.ca/, http://www.sonybiz.ca/ or http://www.sonystyle.ca/, Sony's product information and e-commerce Web site, or contact:

John B. Challinor II   APR   
General Manager, Advertising  
& Corporate Communications   
Sony of Canada Ltd.    
(416) 495-3740    
john_challinor@sony.ca 
  
Michelle Cowan Lefler
Counsellor Technology Practice
Silverhammer Public Relations
(416) 324-2024
michelle_cowan_lefler@ca.cohnwolfe.com