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Press Release

August 15, 2006

SONY CUSTOMERS WHO BUY SELECTED VAIO® NOTEBOOK PCS ELIGIBLE TO GET BONUS WALKMAN® DIGITAL MUSIC PLAYER

TORONTO, Ontario -- Sony of Canada Ltd., Canada's leading electronic and computer products solutions provider for consumers and business, today announced details of a promotion that will afford customers who purchase selected Sony VAIO® notebook personal computers a bonus Sony Walkman® digital music player.

The mail-in redemption promotion, which runs from August 15 to September 10, 2006, provides customers who purchase a VAIO VGN-S660B, VGN-FS950, VGN-FS980, VGN-FS970P, VGN-FS990, VGN-FJ980Q, VGN-FJ370, VGN-FJ370QB, VGN-FJ290PCW, VGN-FJ290PCL, VGN-FJ290PCG, VGN-FJ290PCR, VGN-SZ260PC, VGN-SZ220P, VGN-FE630, VGN-FE630Q, VGN-FE650G, VGN-FE670G, VGN-TX850PB, VGN-AR150G and VGN-AR190G notebook PC from a participating authorized Sony retailer with the opportunity to get a bonus Walkman NWE-002FP (pink) or NWE-002FS (silver) digital music player. The Walkman players have manufacturer's suggested retail prices (MSRPs) of $99.99.

"Be seen, be heard and be noticed with a VAIO notebook PC and be stylin,' be active and be rewarded with a bonus Walkman digital music player when you buy selected VAIO laptops during the Back To School retail season," said Puneet Jain, Senior Marketing Manager, VAIO, Consumer Audio Visual/Information Technology Group, Sony of Canada Ltd. "A style-leading VAIO notebook PC complemented by a technology-leading Walkman digital music player represents the ultimate Back To School solution for Canadian high school, college and university students who want the best in audio and video reproduction – with no compromise."

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation of Tokyo, Japan, a world leader in the manufacture and marketing of electronic and computer products for consumer, business, electronics publishing and multimedia applications on a global scale. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,000 employees support about 78 Sony stores and a network of more than 500 authorized dealers across Canada.

For further information, please visit us at www.sony.ca, www.thesonystore.ca, www.sonybiz.ca or www.sonystyle.ca, Sony's product information and e-commerce Web site, or contact:

John B. Challinor II   APR   
General Manager, Advertising  
& Corporate Communications   
Sony of Canada Ltd.    
(416) 495-3740    
john_challinor@sony.ca

Michelle Cowan Lefler   
Counsellor Technology Practice
Silverhammer Public Relations
(416) 324-2024
michelle_cowan_lefler@ca.cohnwolfe.com



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