Press Release

TORONTO, Ontario -- Sony of Canada Ltd., Canada's leading electronic and computer products solutions provider for consumers and business, today announced the addition of two new 4K resolution projectors to its installation line-up -- the SRX-S110 and SRX-S105.

Based on Sony's revolutionary SXRD™ (Silicon Crystal Reflective Display) panel technology, which produces extremely high image contrast performance, they are designed for visualisation, simulation, command and control applications and organisations needing to display computer-generated images in ultra-high resolution.

All Sony projectors in the SXRD 4K range deliver a native resolution of 4K (4096 X 2160) pixels per colour, which is four times higher than that of High-Definition Television (HDTV). This means that for any given screen size, the pixels projected by the SRX-S105 and SRX-S110 are approximately 25 percent the size of pixels displayed by the best projectors currently available on the market. This ensures a more realistic on-screen image when viewed at close quarters. There is also no compromise in image quality with a contrast ratio of more than 1800:1 delivering rich and precise colour tonal reproduction, with a brightness of 10,000 ANSI lumens for the SRX-S110 and 5,000 ANSI lumens for the SRX-S105.

The SRX-S105 and SRX-S110 projectors feature a DVI input, enabling them to accept a wide range of signals up to WUXGA (1920 X 1200) as well as HD (1920 X 1080) and DC (2048 x 1080 pixels). Input signal resolutions of up to 4096 X 2160 pixels can be accommodated through the use of additional DVI (digital video interface) input boards.

The two new models complement Sony's existing 4K line-up that includes the SRX-R110CE and SRX-R105CE, launched in early 2005, which were designed to display high resolution content such as High-Definition and the newly endorsed 4K digital cinema format. When launched, these models were the world's first commercially-available 4K projectors.

"As soon as the SRX-R105C and SRX-R110C projectors were released, their resolution and picture quality quickly identified them as having numerous benefits over existing systems, and we have seen our installed base grow accordingly. The range has now been extended with the new S-series to provide a forward looking solution specifically tailored to high-end, IT-intensive applications," said Dave Schultz, Product Manager, Projectors, ASD Marketing, Broadcast Communication Solutions Group, Sony of Canada Ltd. "As computer-generated images continue to increase in resolution, there is an ever-increasing need for displays that combine higher resolution with faultless image quality. The SRX-S105 and SRX-S110 enable users to achieve the highest quality images without the need for multiple projector systems, thereby reducing both hardware and operational costs without compromising on quality."

The products' ability to show up to four separate HD images make this ideal for many applications, without the need for additional hardware.

Summary of Main Specifications

Projection System: 3-SXRD panel, prism colour integrated system
Imaging Device: SXRD, 1.55-inch (diagonal)   4096 X 2160-pixels on each panel
Brightness: 10,000 ANSI lumen SRX-S110     5,000 ANSI lumen SRX-S105
Contrast Ratio: Greater than 1800:1
Weight: Approx. 110kg
Dimensions (w x h x d): 740 x 500 x 1330 mm

The SRX-R110 will be available later this month.

About The Broadcast Communication Solutions Group

The Broadcast Communication Solutions (BCS) Group is a division of Sony of Canada Ltd., headquartered in Toronto, Ontario. BCS Group markets and supports Sony's full range of broadcast, professional video and audio equipment, including high definition video, interactive and security applications for the broadcast, production, business, industry, government, medical and education sectors through a network of authorized systems integrators.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation of Tokyo, Japan, a world leader in the manufacture and marketing of electronic and computer products for consumer, business, electronics publishing and multimedia applications on a global scale. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,000 employees support about 78 Sony stores and a network of more than 500 authorized dealers across Canada.

For further information, please visit us at www.sony.ca, www.thesonystore.ca, www.sonybiz.ca or www.sonystyle.ca, Sony's product information and e-commerce Web site, or contact:

John B. Challinor II   APR   
General Manager, Advertising  
& Corporate Communications   
Sony of Canada Ltd.    
(416) 495-3740    
john_challinor@sony.ca

Michelle Cowan Lefler
Account Executive,   
Technology Practice
Silverhammer Public Relations
(416) 324-2024
michelle_cowan_lefler@ca.cohnwolfe.com