Press Release

January 10, 2012

SONY BRINGS ADVANCED TECHNOLOGY, IMAGE QUALITY AND CREATIVITY TO CYBER-SHOT® LINEUP

Three New Entry-Level Compact Cameras Offer Enhanced Point and Shoot Flexibility

LAS VEGAS (CES Booth #14200), Jan. 9, 2012 – The newest additions to Sony's Cyber-shot^® line of point-and-shoot cameras deliver powerful new features for consumers, ranging from 360° Sweep Panorama™ and image stabilization technologies to creative picture effects. These new entry-level cameras pack high performance into a compact body, allowing users to take high-quality, creative photos with ease. 

The stylish and compact new lineup include the DSC-W610, DSC-W620 and DSC-W650 models.

Small Cameras, Big Features

The compact DSC-W610, DSC-W620 and DSC-W650 cameras feature Sony's new 360° Sweep Panorama™ mode.  Users can now capture beautiful, seamless 360 degree panoramic images of the entire surrounding landscape with one easy "press and sweep" motion.  Multiple images are automatically stitched together to create one stunning, detailed panoramic photo. 

Additionally, the "Intelligent Auto" mode allows the cameras to automatically optimize camera settings based on the external environment.  They analyze focus, lighting, subjects and more, selecting the appropriate scene mode to realize a clear, high-quality image output with ease.  Further, in order to reduce image blur often caused by camera shake and subject motion, the DSC-W610 and DSC-W620 cameras feature SteadyShot^® image stabilization.  The DSC-W650 model offers enhanced Optical SteadyShot™ functionality and also boasts a 16.1 mega pixel Super HAD™ CCD image sensor.

The new DSC-W620 and W650 cameras also feature HD Movie mode (720p) as well as four "Picture Effect" options which can be used to create customized, artistic images.  The full list of effects includes Toy Camera, Partial Color, Pop Color and Soft High-key.

Product Specs, Pricing and Availability

The cameras and an expanded range of stylish accessories, including the new LCS-2, LCS-TWM and LCM-CSVH carrying cases, will be sold at Sony Store retail locations (www.store.sony.ca) as well as other authorized retailers throughout the Sony dealer network.  New camera specs are below:

·                    The DSC-W610 camera will be available in silver, black, pink, green and blue later this month for approximately $125.  Features include:

o       14.1 MP Super HAD CCD image sensor

o       26mm equivalent lens with 4x optical zoom, 2.7-inch LCD screen

o       Capture breathtaking images with new 360° Sweep Panorama mode

o       SteadyShot image stabilization reduces blur

o       Intelligent Auto mode automatically optimizes camera settings based on outside shooting environment

·                   The DSC-W620 camera will be available in silver, black and red this February for approximately $140. Features include:

o       14.1 MP Super HAD CCD image sensor

o       28mm equivalent lens with 5x optical zoom, 2.7 inch LCD screen

o       4 total "Picture Effects", allowing for creative, custom styled photographs

o       Capture your videos in HD Movie mode (720p)

o       Capture breathtaking images with new 360° Sweep Panorama mode

o       Intelligent Auto mode with 33 scene recognition patterns, SteadyShot image stabilization

·                   The DSC-W650 camera will be available in silver, black and red this February for approximately $180. Features include:

o       16.1 MP Super HAD CCD image sensor

o       25mm equivalent lens with 5x optical zoom, 3.0-inch LCD screen

o       4 total "Picture Effects", allowing for creative, custom styled photographs

o       Capture your videos in HD Movie mode (720p) enhanced with Optical SteadyShot Active Mode

o       Intelligent Auto mode with 33 scene recognition patterns, 360° Sweep Panorama mode, Optical SteadyShot image stabilization

 

*Editor's Note:
Press releases are available for news media on the Sony of Canada news and information website at http://corporate.sony.ca/view/press_releases.htm .

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

 

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, Sony Canada employees support a network of more than 500 authorized dealers and a number of Sony retail locations across Canada.

 

Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada. 

For more information contact:

Christina Stefanski
Public Relations
Sony of Canada Ltd.
416-718-5048
christina_stefanski@sony.ca

 

[back to press release]