Press Release

September 9, 2011

SONY RAISES THE BAR AT CEDIA 2011 WITH NEW HOME THEATER INNOVATIONS FOR HIGH-END ENTHUSIASTS

4K Home Projector and Sony's Personal 3D Viewer Alongside Debuts of True Sony Innovations

TORONTO, Sept. 9, 2011 (CEDIA Booth #1803) – Today Sony unveiled a variety of ground-breaking products designed to deliver an integrated and immersive home entertainment experience. From televisions to speakers and projectors – Sony's CEDIA exhibit runs the gamut from HD, 2D, 3D and more. 

"We came to CEDIA to reinforce our commitment to being the leading provider of quality entertainment solutions for the high-end and custom install channels," said Karol Warminiec, Central Region Training Supervisor at Sony Canada. "Sony's Elevated Standard (also known as ES) line epitomizes innovation, quality, and style, but also is an indicator of our leading home entertainment line-up and a value proposition that no other company can match."

Groundbreaking first in home projection

Sony introduced its first home theater front projector capable of displaying stunning 4K images. The top-of-the-line VPL-VW1000ES 4K home theater projector model is specifically designed to meet the needs of custom installers, and its capabilities will deliver entertainment enthusiasts a more immersive, engaging visual experience with over four times the resolution of HDTV.

With 2,000 ANSI-lumens of brightness, the VPL-VW1000ES projector delivers nearly twice the output of previous Sony home theater projectors, making it suitable for screen sizes up to 200 inches diagonally. The VW1000ES model also employs an entirely new SXRD 4K panel, which produces outstanding deep black levels, and when combined with Sony's Iris3 technology, the projector can achieve an incredible 1,000,000:1 dynamic contrast.

In addition to supporting 4K native resolution, the VW1000ES projector also features an exclusive 4K "upscaler" that dramatically enhances all content - SD or HD, 2D or 3D - allowing viewers to see 4K playback, even from their existing media libraries. For greater versatility, it can also display Full HD 3D movies, as well as 2D and 3D anamorphic films. For Full HD 3D, an integrated IR transmitter drives the projector's TDG-PJ1 active shutter 3D glasses.

The VW1000ES projector offers a variety of installations options, including dual triggers, a 2.1 motorized zoom, expanded throw distances, an RS232 interface, control over IP and compatibility with leading home automation systems. 

The introduction of the VPL-VW1000ES complements Sony's full line of home theater front projectors. Introduced earlier this summer, the VPL-HW30ESB 3D front projector for the home has been critically acclaimed as an impressive step forward in performance in its class. Recently, the VPL-VW90ES home theater front projector, debuted in North America. This mid-level home projector joins Sony's expansive range of SXRD projectors, and offers another option for cinemaphiles outfitting high-tech theater rooms.

The future is now

Sony's Personal 3D Viewer head-mounted display is the world's first personal, wearable OLED HD/3D TV. The HMZ-T1 viewer has a unique form-factor that allows users to simply slip the device onto their head and immerse themselves in a virtual theater experience. Announced at IFA last week, the innovative device is designed to deliver an image that appears to be on theater-like wide screen (750 inch virtual screen at 65 feet), using miniature720p OLED screens developed by Sony.

Displaying high-quality HD video with high contrast and fast refresh rates, the device is capable of enhanced 3D display. The viewer can enjoy a more natural 3D video experience that is completely free of crosstalk since each eye has its own display. Perfect for the cinema enthusiast or avid gamer, the innovative personal display lets viewers experience 2D or 3D content comfortably for hours on end.

Leveraging Sony's legacy in top-quality personal audio products, the HMZ-T1 head mounted display also delivers virtual surround sound. Sony's proprietary signal processing technology powers two integrated headphones which bring the equivalent of 5.1-channel sound to accompany the stunning visuals. Available in November, the HMZ-T1 head mount display will retail for about $799.

The year's best LED LCD HDTV stretches even large

Ideal for custom installations, the 65-inch XBR-65HX929 LCD television is the largest model of the flagship BRAVIA® television line. It uses Sony's Intelligent Peak LED Backlight full-array local dimming for deeper blacks and improved brightness in lighter scenes, creating incredible on-screen contrast, while Sony's OptiContrast panel elevates the picture to the front surface of the TV and creates a dark background for a high-contrast picture even in well-lit rooms. With a rear IR-input and a two-way RS232c connection, it offers easier integration with third-party control systems.

Sony's CEDIA booth not only showcases innovative, cutting-edge, world's first products, but also demonstrates the company's continued commitment to both high-end home entertainment enthusiasts and the dedicated custom installers who service them. Sony's custom install programs are designed to help facilitate custom installers as they build sustainable, long-term relationships and businesses. As Warminiec concluded, "This formidable line-up of ES and home entertainment products demonstrates how Sony innovation continues to shape the home entertainment experiences of the future."

*Editor's Note:
Press releases are available for news media on the Sony of Canada news and information website at www.sony.ca/presscentre .

 

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

 

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,000 employees support a network of more than 500 authorized dealers and 52 Sony retail locations across Canada.

 

Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada. 

 

Contact:

Christina Stefanski
Public Relations Specialist
Sony of Canada Ltd.
416-718-5048
christina_stefanski@sony.ca

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