Press Release

TORONTO, Aug. 24, 2011 – Sony of Canada announced today that it will be enhancing its lineup of recordable media with the addition of SDHC Class 10 memory cards to increase transfer speeds. These new SDHC Class 10 cards have a 22-megabytes-per-second transfer rate: the fastest SDHC cards available from Sony.

Compatible with all SDHC devices, SDHC Class 10 cards from Sony are recommended for use with features such as continuous shooting of stills, 3D capture and HD video. As an added bonus, users can shoot with ease knowing their photos and videos are protected thanks to downloadable file recovery software. The software is available with all Sony memory card products including the newly launched SDHC Class 10 cards. Users are able to recover their photos and videos that may have been accidentally damaged or deleted.

"Using features like burst shooting with DSLR cameras or shooting HD video requires quick transfer speeds and flawless data capture," said Masa Yao, Director of Digital Imaging & Retail Media Marketing at Sony of Canada. "Consumers are taking advantage of the advanced features on all of their devices and using Class 10 SDHC memory cards will ensure that they can capture their memories as fast as they happen."

Using a 32GB capacity SDHC Class 10 card, a DSLR camera user can take up to 4,200 (JPEG) images in 16 megapixel setting. Likewise, an HD camcorder user can record approximately 12 hours of HD video in 5mbps setting. Results may vary depending on hardware and settings, but these cards offer the reliability, speed, and capacity that many consumers and professionals expect from Sony.

Like other Sony memory cards, the new SDHC Class 10 cards offer a free download of x-Pict Story™ photo sharing software. Sold in capacities ranging from 8GB to 32GB, the SDHC CL10 series starts at $59.99. For more information on these valued added benefits, please visit store.sony.ca. Sony SDHC Class 10 memory cards will be available at major electronics retailers and store.sony.ca in fall 2011.

*Editor's Note:
Press releases are available for news media on the Sony of Canada news and information website at www.sony.ca/presscentre .

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,000 employees support a network of more than 500 authorized dealers and 52 Sony retail locations across Canada.

Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada. 

Contact:

Christina Stefanski
Public Relations Specialist
Sony of Canada Ltd.

416-718-5048
christina_stefanski@sony.ca