Press Release

"This recognition is an honour and testament to Sony of Canada's activities including our national electronics program," said Doug Wilson, President & COO, Sony of Canada Ltd. "I am very proud of the environmental impact of our electronics recycling program in Canada since it launched three years ago."

Since its launch in April 2008, Sony of Canada's national electronics program has diverted more than 205,000 kilograms of old electronics from landfills. The program has also doubled the number of retail collection sites across Canada.

Maclean's/Jantzi-Sustainalytics also recognized Sony for incorporating vegetable-based raw materials into product packaging to reduce use of conventional plastics derived from petroleum sources. Top 50 Socially Responsible Corporations by Jantzi-Sustainalytics was published in Maclean's on June 9, 2011 at the following link: http://www2.macleans.ca/2011/06/09/better-business/

As part of Sony of Canada's environmental initiatives, the electronics recycling roundup

event: "Recycle and Save with Sony," will be held at the company's Toronto Head Office this week. In partnership with Ontario Electronic Stewardship (OES), Sony of Canada will engage the surrounding community to recycle their old electronics in exchange for a Sony purchase coupon.

WHO:               Sony of Canada Ltd. and Ontario Electronic Stewardship (OES) will hold

the electronics recycling roundup event: "Recycle and Save with Sony."

WHAT:              Sony of Canada employees and neighbours have been invited to bring in

their old electronics (any brand) for recycling, including old TVs, computers, printers, audio products, digital imaging products and cell phones. This event is open to the public.

Non-Sony of Canada employees participating in this event will be given a coupon to redeem $300 off the purchase of a 46" and larger ultra-energy efficient LED TV with Intelligent Presence Sensor. NX7 series and above are included in this offer.

WHERE:           Sony of Canada Ltd. Head Office back parking lot on 211 Placer Court, Toronto, ON M2H 3H9

WHEN:             Friday, June 17 at 11 am – 4 pm and Saturday, June 18 at 9 am – 12 pm.

*Editor's Note:
Press releases are available for news media on the Sony of Canada news and information website at www.sony.ca/presscentre

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition. Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses. With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,000 employees support a network of more than 500 authorized dealers and 54 Sony retail locations across Canada.

Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada. 

Contact:

Christina Stefanski
Public Relations Specialist
Sony of Canada Ltd.
416-718-5048
christina_stefanski@sony.ca