Press Release

May 27, 2011

SONY'S BRAVIA LINE REDEFINES TELEVISION, PROVIDING CONSUMERS WITH AN UNPARALLELED ENTERTAINMENT EXPERIENCE

Toronto, May 27, 2011 – With its groundbreaking new flagship connected televisions beginning to ship, Sony is redefining home entertainment, demonstrating its unique ability to combine technology, products, content, and services into the ultimate consumer experience.

"Consumers are looking for more personalization in their choices for home entertainment," noted Ravi Nookala, Senior Vice President of Marketing at Sony of Canada. "Sony is dedicated to delivering smarter TVs to consumers, with unprecedented connectivity and access to online entertainment, superb picture quality, and stunning design, as only Sony can."

Television Redefined

With the new NX720, HX820, XBR HX929 models shipping this month, Sony's latest additions to the BRAVIA® HDTV lineup once again redefine the television category, driving relevant, consumer-focused innovation through connectivity, picture quality, and design. Among the 37 models in its 2011 line-up, the BRAVIA LCD HDTV line includes 32 Internet-connected models and 23 with built-in 3D capabilities.

Unprecedented Connectivity

Sony continues to push the leading edge of Connected TV with a constantly expanding offering of seamless Internet entertainment options.

"Sony makes your TV smarter by providing an ever-evolving platform for consumers to access online content," said Daniel Phillips, Director of TV Marketing of the Consumer Products Group at Sony of Canada. "When Sony expands its connected entertainment offerings, both current and recent products models are automatically updated. As an example, later this month, an update for all connected Sony BRAVIA Televisions will introduce and enhance the Netflix user experience, allowing content selection and instant watching in an easy, one-step process."

In addition to BRAVIA LCD HDTV televisions, online entertainment content and services are available on a wide variety of Sony connected A/V Receivers and Blu-ray Disc Players, as well as Sony's Streaming Player with Wi-Fi®, the convenient and easy way to make most any TV a Sony Internet TV.

Recent and upcoming enhancements to Sony's connectivity platform include:

• Netflix: Available from May 27, 2011, Netflix enables members to browse and instantly watch thousands of TV shows and movies streaming from Netflix for $7.99 per month.
• Qriocity Video On Demand™: A premium streaming video service allowing film fans to rent from a growing library of hundreds of premium 2D and 3D Hollywood blockbusters.
• Skype™: Allows consumers to easily connect to family and friends live on their HDTV wherever they are located. Skype allows users to enjoy free high definition Skype-to–Skype video calls from the comfort of their living room.
• Bravia Internet Video: 25 providers including YouTube™, Sports Illustrated, Slacker, Epicurious.com, Concierge.com, Style.com, and Dailymotion. Additionally, BRAVIA's Internet Widgets feature allows users to access and view their Facebook®, Twitter®, and Flickr® accounts.

Superb Picture Quality

The latest BRAVIA models offer uncompromising picture quality with Sony's new proprietary

X-Reality® and X-Reality Pro® picture engines. These unique technologies separate incoming video signals by outline, texture, color and contrast, and add appropriate image enhancements to create the best image possible.

Utilizing a vast database of ideal signal patterns developed by analyzing and indexing an enormous library of video images, the X-Reality PRO Engine compares incoming signals pixel-by-pixel with ideal scenes to restore lost detail and display sharp and vivid images.

X-Reality PRO is a two-chip digital video processor that allows for multi-frame analysis, optimizing the content displayed, particularly low-resolution content often found on the internet. Only Sony, with X-Reality Pro, can optimize the large screen viewing of low resolution content.

Also new for Sony's XBR HX929 Series is the exclusive Intelligent Peak LED Backlight which uses full array local dimming to produce deeper blacks, while boosting brightness in lighter areas of the image, creating incredible on-screen contrast. Sony's OptiContrast panel elevates the picture to the front surface of the TV and creates a dark background for rich, vibrant, high contrast picture even in well-lit rooms.

Finally, MotionFlow™ XR technology is Sony's most advanced motion compensation system yet, helping to reduce blur caused by quick camera movements, enhancing sharpness and creating a clearer picture.

Design

Select BRAVIA television models feature Sony's improved Monolithic Design Concept that draws viewers into the picture when the TV is turned on, and blends into the room décor when turned off. The 2011 Monolithic Design BRAVIA models incorporate Corning®'s exclusive Gorilla® Glass, allowing for thinner, lighter and stronger screen material.

Great HDTV is the Foundation for Great 3D TV

Sony's line of 3D-capable TVs ranges from affordable entry-level models to flagship sets – with all delivering outstanding performance through Sony's active shutter technology. Improvements include quicker response time, reduced cross-talk and built-in 3D emitters on all 3D models.

Availability

Sony BRAVIA televisions are available at retailers across Canada. For information regarding your nearest Sony store in Canada, visit: http://sony.ca/html/ss_location/sonystyle_store_map.html

*Editor's Note:

Press releases are available for the news media at Sony Canada news and information web site at www.sony.ca/presscentre

YouTube^™ is a trademark of Google Inc. 

Facebook® is a registered trademark of Facebook Inc.

Twitter® is a registered trademark of Twitter Inc.

Flickr® is a registered trademark of Flickr Inc.

About Sony of Canada Ltd.

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition.  Sony provides end-to-end solutions through products that include the market-leading Blu-ray Disc™ players, BRAVIA® televisions, Cyber-shot® digital cameras, Handycam® Camcorders, VAIO® computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,000 employees support a network of more than 500 authorized dealers and 54 Sony retail locations across Canada.

Sony Canada is devoted to the betterment of children, the environment, and the community. Through the Sony Canada Charitable Foundation (SCCF), Sony Canada aims to maximize its support of charitable and philanthropic organizations, including Make-A-Wish® Canada, the United Way of Canada and Earth Day Canada. 

Contact:

Christina Stefanski
Public Relations Specialist
Sony of Canada Ltd.
416-718-5048
christina_stefanski@sony.ca

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